Couverture de Forwrd Thinking - Strategies For Ecommerce Leaders

Forwrd Thinking - Strategies For Ecommerce Leaders

Forwrd Thinking - Strategies For Ecommerce Leaders

De : Dimitra Karatza
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 Direct advice & discussions on growing ecommerce businesses. Practical tactics by ecommerce owners & operators to help you grow your ecommerce & direct-to-consumer (D2C) brands faster and more profitably.Copyright Dimitra Karatza Economie Marketing et ventes
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    • International Expansion — Top Tips for D2C & Game Plan | Ep. 06

      International Expansion — Top Tips for D2C & Game Plan | Ep. 06
      Jun 18 2024
      Expanding your ecommerce to new markets is not all glitter & shine. It takes resources, planning and great execution. In this week’s Thought, I will share my learnings so you don’t have to repeat my mistakes: 👉 When is the right time to open a new market. 👉 Creating a separate P&L and forecast for each market. 👉 Lean testing vs. “all in”: why localization matters & why market research is overvalued. 👉 Channels & strategy: Examples how each market is different. And sharing different GTM strategies: Big bang vs soft launch. 👉 Who to hire, when & how new markets impact your teams, company culture, language and processes. 👉 How to evaluate market performance & iterate. Timestamps: (0:00) - Introduction (0:18) - When is The Right Time to Expand into More Markets? (1:27) - P&L and Forecast for Each Market (3:10) - Lean Testing vs. “All In” (5:37) - Channels & Strategy (8:35) - Hiring & Team (Language, Culture & Processes) (13:11) - Evaluation and Iteration (15:04) - Final Thoughts Check out the full transcript on forwrdthinking.com Resources: Discover waterdrop: http://waterdrop.com About the Host: Christian Hoppe Chris started his journey in marketing and ecommerce 15 years ago and quickly made a name for himself by scaling the D2C operations for waterdrop from $5 million to $100 million in just three years. His expertise has also led him to work as a fractional CMO with multiple 7- to 9-figure brands. Today, he drives growth for winning ecommerce brands through Forwrd Agency, while also investing in and operating his own portfolio of businesses. Connect with Chris: LinkedIn - https://www.linkedin.com/in/christianmhoppe X/Twitter - https://twitter.com/christianmhoppe 🎙About Forwrd Thinking Forwrd Thinking delivers straightforward advice and discussions on growing ecommerce businesses through its podcast and newsletter. It focuses on practical strategies and real-world insights for direct-to-consumer success. Get every update—follow and subscribe now 👇 Blog & Newsletter - https://www.forwrdthinking.com YouTube - https://www.youtube.com/@ForwrdThinking Apple Podcasts - https://podcasts.apple.com/es/podcast/forwrd-thinking/id1743974330 X / Twitter: https://twitter.com/Forwrd_Thinking LinkedIn: https://www.linkedin.com/company/forwrd-thinking Want to be a guest or sponsor an episode? Contact us at: chris@forwrdthinking.com
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      16 min
    • From Finance Guy to Ecommerce Co-Founder & How to Turn Competition Into Opportunity – Andrew Dulgar, of BEVVO | Ep. 05

      From Finance Guy to Ecommerce Co-Founder & How to Turn Competition Into Opportunity – Andrew Dulgar, of BEVVO | Ep. 05
      Jun 10 2024
      "When the pie grows, everyone enjoys a bigger piece.” Andrew left behind his finance career to start his D2C business BEVVO. We discuss his journey from finance guy to co-founder, his views on the importance of product, and how ecommerce businesses can benefit from competition in their category. We spoke about: 👉 Product is key—why to prioritize quality & never stop iterating • How to adopt a long-term vision to build a sustainable business • How to embrace competition as market validation. And for creating new opportunities • Creating a new category vs. challenging an existing one • “Haste makes waste”—Don’t rush things. Pay attention to your customer feedback & take your time to perfect your product Timestamps: (0:00) - Introduction (0:52) - From Finance Guy to D2C Co-Founder (03:13) - The Launch of BEVVO (12:20) - Product Iteration: Yes or No? (16:31) - Creating a New Category vs. Challenging an Existing One (19:07) - When the Pie Grows, Everyone Enjoys a Bigger Piece (23:25) - Selling Non-Consumable Products in D2C (29:40) - Develop a Long-Term Vision (33:20) - Advice To New Founders From a Finance Guy Check out the full transcript on https://www.forwrdthinking.com Resources: Connect with Andrew: https://www.linkedin.com/in/andrewdulgar Discover BEVVO: mybevvo.com About the Guest: Andrew Dulgar Andrew Dulgar is the co-founder of BEVVO, an ecommerce brand specializing in portable blenders, and a former Certified Public Accountant from Montreal, Canada, with extensive experience in financial analysis and planning for retail and fashion brands. His entrepreneurial spirit led him to drop his CPA certification and focus on growing BEVVO, with his wife. Andrew's passion for healthy living and unique vision have driven BEVVO to success, despite challenges like the COVID-19 pandemic. Today, he continues to balance his financial expertise with his entrepreneurial spirit, leading BEVVO towards the launch of their third-generation product made from scratch, BEVVO 3. About the Host: Christian Hoppe Chris started his journey in marketing and ecommerce 15 years ago and quickly made a name for himself by scaling the D2C operations for waterdrop from $5 million to $100 million in just three years. His expertise has also led him to work as a fractional CMO with multiple 7- to 9-figure brands. Today, he drives growth for winning ecommerce brands through Forwrd Agency, while also investing in and operating his own portfolio of businesses. Connect with Chris: LinkedIn - https://www.linkedin.com/in/christianmhoppe X/Twitter - https://twitter.com/christianmhoppe 🎙About Forwrd Thinking Forwrd Thinking delivers straightforward advice and discussions on growing ecommerce businesses through its podcast and newsletter. It focuses on practical strategies and real-world insights for direct-to-consumer success. Get every update—follow and subscribe now 👇 Blog & Newsletter - https://www.forwrdthinking.com Podcast - https://www.youtube.com/@ForwrdThinking YouTube - https://www.youtube.com/@ForwrdThinking Spotify - podcasters.spotify.com/pod/show/forwrdthinking Apple Podcasts - https://podcasts.apple.com/es/podcast/forwrd-thinking/id1743974330 X / Twitter: https://twitter.com/Forwrd_Thinking LinkedIn: https://www.linkedin.com/company/forwrd-thinking Want to be a guest or sponsor an episode? Contact us at: chris@forwrdthinking.com
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      40 min
    • How to Build and Lead High-Performance Teams - Bermet Markut | Ep. 04

      How to Build and Lead High-Performance Teams - Bermet Markut | Ep. 04
      Jun 3 2024
      Is leadership age restricted? Already leading an 8-people team with 22 years, Bermet shares about her experience & what makes a good leader. We discussed: • How to find great talent, and how Assessment Centers provide a great experience for candidates • Learn how to hire so you don’t have to fire. And how to let people go, the right way (if you really have to) • How to help low-performers grow and become outperformers (within months). • How to combine the best of both: in-house teams & agencies. • How to set measurable goals with OKRs & set the right incentives. Timestamps: (0:00) - Introduction (2:00) - Leading an 8-People Team at only 22 Years Old (5:17 - Is Leadership Age Restricted? (6:38) - How to Lead Teams Based on Trust and Open Communication (9:28) - In-House Teams vs Agencies—What’s Better? (13:31) - How to Hire So You Don’t Have to Fire (18:11) - What to Do When a Hire Isn’t Working Out (24:18) - Help Low-Performers Become Outperformers (Within Months) (27:11) - How to Measure Success with OKRs (32:24) - Advice for New Leaders Check out the full transcript on fowrdthinking.com Resources: Connect with Bermet: https://www.linkedin.com/in/bermetmarkut About the Guest: Bermet Markut With only 22 years, Bermet already led an 8-people team at waterdrop, where she helped grow D2C to $100 million revenue and led the international expansion across Europe and the US. She also led the ecommerce strategy for BRUNA The Label, one of the most successful D2C jewelry brands in Europe, and is currently heading online and D2C at Löwenanteil. Bermet is a highly respected leader in the ecommerce industry, with vast experience around building high-performance teams, and has advised many brands around ecommerce & D2C, goal settings and OKRs and more. About the Host: Christian Hoppe Chris started his journey in marketing and ecommerce 15 years ago and quickly made a name for himself by scaling the D2C operations for waterdrop from $5 million to $100 million in just three years. His expertise has also led him to work as a fractional CMO with multiple 7- to 9-figure brands. Today, he drives growth for winning ecommerce brands through Forwrd Agency, while also investing in and operating his own portfolio of businesses. Connect with Chris: LinkedIn - https://www.linkedin.com/in/christianmhoppe X/Twitter - https://twitter.com/christianmhoppe 🎙About Forwrd Thinking Forwrd Thinking delivers straightforward advice and discussions on growing ecommerce businesses through its podcast and newsletter. It focuses on practical strategies and real-world insights for direct-to-consumer success. Get every update—follow and subscribe now 👇 Blog & Newsletter - https://www.forwrdthinking.com Podcast - https://www.youtube.com/@ForwrdThinking YouTube - https://www.youtube.com/@ForwrdThinking Spotify - podcasters.spotify.com/pod/show/forwrdthinking Apple Podcasts - https://podcasts.apple.com/es/podcast/forwrd-thinking/id1743974330 X / Twitter: https://twitter.com/Forwrd_Thinking LinkedIn: https://www.linkedin.com/company/forwrd-thinking Want to be a guest or sponsor an episode? Contact us at: chris@forwrdthinking.com
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      34 min

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