Why do we keep eating foods we know are bad for us? In this powerful episode, #154 of the Fit Mother Project Podcast, Dr. Anthony Balduzzi sits down with Head Trainer Ben Sterling to unpack this deeply human struggle — and share the science and strategies behind breaking food addiction for good.

Ben opens up about his personal journey from pizza-fueled college nights to becoming a model of discipline and health. Together they explore why willpower alone isn't enough, and how understanding brain chemistry — specifically dopamine loops, habit cues, and emotional triggers — is the key to reclaiming control. The conversation blends cutting-edge neuroscience with hard-earned wisdom, offering listeners a toolkit to stop compulsive eating and feed the “good wolf” instead.

You’ll learn how small, daily decisions either reinforce or break addictive patterns, why delayed gratification is a key to long-term success, and how food cravings are often just symptoms of deeper emotional needs. They also share practical strategies, from environmental design and mindful “urge surfing,” to movement-based interruptions and healthy substitutions that satisfy without sabotaging.

If you’ve ever asked yourself, “Why do I keep doing this?” — this conversation is your wake-up call. It’s raw, relatable, and deeply empowering. Whether you're trying to avoid late-night snacks, ditch sugar, or stop eating when stressed, this episode will give you the tools and perspective to finally take back control.

• Dopamine-driven cravings start with a cue, not just hunger
• “Feeding the wolf” reinforces brain wiring for impulsivity
• Stress and fatigue weaken the brain’s impulse control (prefrontal cortex)
• Long-term health is built by winning small daily decisions
• Willpower is like a muscle — use it wisely, but don’t rely on it alone
• Substitutions (e.g., lettuce-wrapped burgers) can satisfy without derailing progress
• “Urge surfing” helps ride out cravings with mindfulness, not resistance
• Evening walks can replace post-dinner dessert habits
• Proximity = temptation — keep junk food out of the house
• Painful post-binge consequences can be powerful learning tools
• Rewiring patterns means identifying your biggest triggers and replacing routines
• Addictions (food, shopping, etc.) often stem from the same neural loops
• Cravings peak and then pass — delay action and you weaken them
• Health is freedom — from disease and from compulsive patterns
• Discipline becomes easier when your environment supports it

Website: https://justthrivehealth.com/

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We are hosting our first-ever Fit Father / Fit Mother LIVE event in Phoenix, Aug. 29-3. We want to meet you there! Click here for all the details:https://www.fitmotherproject.com/live-event-2025

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