FILA’s Surprising Shift to Motorcycle Culture 2:4:25 3.26 PM
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FILA’s Surprising Shift to Motorcycle Culture 2:4:25 3.26 PM
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You know, it’s funny how we look at brands these days. Take Fila, for example. Once known for its sporty flair back in the day, it’s now strutting around as a South Korean athleisure brand, right out of Seoul. You’d think they’d stick to good old-fashioned sweatpants and shoes, but oh no! They’ve decided to rev up their game with some motorcycle collaborations. Yes, you heard that right.
Now, you might wonder why a brand that sells comfy clothes and sneakers would want to partner with motorcycle brands. I mean, when I think of riding a motorcycle, I picture leather jackets, wind in my hair, and a thrill ride down the open road—not exactly the image you get with a cozy pair of joggers. But here we are! Fila has launched their ‘2023 Motorcore Collection’ with none other than Han So-hee, who’s become a real star and global ambassador for them.
It was a clever move. They’re appealing to a whole new audience—people who want to look fashionable while they hop on their bikes or, at the very least, look good while sipping coffee at their local café. That mix of style and practicality: you can wear your Fila gear and still feel like you’re part of that cool motorcycle culture.
You know, it just goes to show that in the world of fashion and brands, there’s always room for a bit of creativity. Who would’ve thought Fila would be shifting gears like this? I guess we’re all just trying to find our style, whether we’re on two wheels or not!
I'm Gail Nobles. Thank you for listening to the Shoebox Report.
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