Episode 2: Disrupting ‘I Do’: How This Exit-Ed Founder Revolutionized the Wedding Industry
Hosted by Gabriela Smith

In this episode of Exit-Ed, Gabriela Smith sits down with visionary founder Ashley Hawks to discuss her remarkable journey from helping out in her mother’s bridal shop to co-founding, scaling, and ultimately exiting Forever Bride, a company that revolutionized the wedding industry. Ashley shares how growing up surrounded by tulle and tradition gave her insight into the emotional core of bridal retail—and how she used that foundation to spot a major gap in the market.

Ashley walks listeners through how she transformed a local family business background into a nationwide platform that helped wedding vendors thrive through storytelling, community, and technology. With a heavy focus on service, relationship-building, and bold experimentation, Ashley and her partners created a brand that offered something national platforms couldn’t: local connection and authenticity.

She opens up about the hard lessons of entrepreneurship, including why selling well matters more than selling fast, how to recognize when partnerships are healthy, and the importance of building a business that’s ready to scale and sell from day one. Ashley also speaks candidly about the personal challenges that come with motherhood, leadership, and letting go of the “baby” she built.

Now the founder of SOAR, a peer group platform for CEOs and entrepreneurs, Ashley shares how the power of mentorship, community, and emotional intelligence helped her grow not just a company, but herself.

One of the most striking moments in the episode comes when Ashley reflects on her journey:
“You’re putting your name and your reputation and your money and your entire livelihood out on the line, and you're creating something out of nothing and expecting it to provide for your family—that’s risky, yes. But almost every time I took a risk, it paid off in some way, shape, or form.”

Gabriela and Ashley also explore what it means to build a business with purpose, how to lead without losing your sense of self, and why personal legacy matters just as much as professional success.

If you’re a founder navigating early growth, wondering what an exit could look like, or simply searching for an honest conversation about the ups and downs of entrepreneurship, this episode offers inspiration, practical insight, and wisdom hard-earned from years in the trenches.

Listeners can also hear Ashley’s take on common founder traps, like over-planning before selling anything, the loneliness of leadership, and how to stay grounded when the spotlight fades.

If you enjoy this episode, please consider leaving a five-star rating and sharing it with a founder in your network.
Connect with Exit-Ed:
Tiktok: https://www.tiktok.com/@exitedstories

LinkedIn: https://www.linkedin.com/company/exit-ed/

In this debut episode of Exit-Ed, host Gabriela Smith lays the foundation for a bold new podcast that dives deep into the untold stories of everyday entrepreneurs who’ve built, scaled, and exited real businesses—without the flash and fame.

Gaby, an attorney-turned-founder, shares her perspective from almost two decades of experience working with entrepreneurs from inception to exit. From multi-million-dollar acquisitions to navigating lawsuits, family tensions, and burnout, she’s seen it all. And now, she’s handing the mic to the founders behind the scenes of the global economy.

This is a show about the builders who made something from nothing.

Connect with Exit-Ed:
Tiktok: https://www.tiktok.com/@exitedstories

LinkedIn: https://www.linkedin.com/company/exit-ed/

In the trailer for Exit-ed, host Gabriela Smith introduces a podcast dedicated to shining a light on the untold, real stories of entrepreneurs who have built and sold their companies—without making the national headlines. Drawing on her dual identity as a lawyer and entrepreneur, Gabriela shares her perspective on how entrepreneurial journeys are rarely linear, often underrepresented, and vastly more diverse than the high-profile unicorn exits featured in the media.

The podcast will explore the gritty, authentic paths of founders—from ideation to scaling, connecting, and ultimately exiting their businesses. It promises insider conversations that dive into the heart of entrepreneurship, discussing the risks, challenges, strategies, and pivotal moments behind successful exits. The show aims to inspire and inform entrepreneurs, investors, and business leaders by going beyond the glossy headlines to reveal the real dynamics of building and selling companies.

Connect with Exit-Ed:
Tiktok: https://www.tiktok.com/@exitedstories

LinkedIn: https://www.linkedin.com/company/exit-ed/