David Higgins and Senny Boone pick up the hot topic of data privacy during fundraising on this week's episode of The Nonprofit Podcast. In the world of digital advertising, something that Senny is well acquainted with as the SVP of ANA (Association of National Advertisers), marketers often find themselves at the crossroads of ethical practices and donor acquisition tactics. Senny sheds some light on the topic by laying out the best practices nonprofit leaders are using to stay ethically inbounds as well as staying aggressive and competitive in the world of digital advertising. 

Everyone deserves to be treated like a human being. This is no different in the digital advertising space. That is why things like the CAN-SPAM Act of 2003, data stewardship, cookieless landing pages, and the The General Data Protection Regulation (GDPR) are in place to help marketers stay ethical in their practices. As the common practice of digital marketing continues, Senny highlights some key niches that are coming back like ‘snail mail marketing’ and in-person fundraising events.   

Algorithms and formulas can dehumanize us, this week's episode is all about how to put the ‘human’ back in our marketing practices. 

Quick Glance: 

• 2:30 Intro to Senny Boone
• 6:05 How does Senny’s law degree aid in her work?
• 9:00 Marketing or fundraising first?
• 13:45 Why is privacy so important to you?
• 15:45 data privacy trends. 
• 25:15 nonprofit leader ethic framework.
• 28:00 donor acquisition strategy.
• 37:05 How to create momentum in digital marketing?
• 42:45 Final thoughts and a mock Ted Talk.

Nonprofit Shoutouts:

• Robinhood Foundation - https://www.robinhood.org  
• Feeding America - https://www.feedingamerica.org  
• Mick chellic - boys town - https://www.boystown.org 

Podcast Mentions: 

• Nonprofit Federation - https://nonprofitfederation.org/