Have a seat, pour a drink, light up a cigar, and enjoy our 2nd in-person episode with another friend and colleague Nick Massaro, Sales Effectiveness Consultant at Membrain. We recorded this podcast at a local cigar lounge in Columbus, Ohio and Nick graciously allowed us to use his recording equipment.

Does this sound familiar? You've been told to just rely on the product you're selling or the market you're selling to, but it only gets you so far. The pain of feeling stuck in a sales process that doesn't fully work for you. It's time to rethink your approach to sales success and enhance your effectiveness. Let's dive into the impact of sales training on career success and achieve improved client interactions and sales success together.

Nick is a seasoned sales professional at Membrain and boasts over ten years of hands-on experience in the sales industry. Having started his career as a life insurance salesperson for Northwestern Mutual, Nick has extensive expertise in various sales roles using multiple channels to connect with his prospects and customers. With a strong commitment to personal and professional development, Nick's insights into the impact of sales training on career success are backed by a solid track record and a deep understanding of the sales industry. His passion for sales and dedication to honing his craft make him an invaluable guest, offering a unique perspective from the front line that will resonate with professionals seeking to enhance their sales acumen.

Key highlights in this episode

• Learn how preparing for sales meetings can improve your conversion rates.
• The positive impact of sales training.
• Tailoring your sales approach to your buyers.

You have to be worthy of that trust. You have to put in the hard work to understand your identity, live that, and show up for that customer. - Nick Massaro

About Nick Massaro and Membrain

With over a decade of front-line SaaS sales and sales leadership experience, Nick is currently immersed in Membrain’s mission to elevate the sales profession. To him, that means helping his partners and clients challenge the mainstream sales tech/tactics to improve the performance of their revenue teams in pursuit of their growth goals. Aside from his lovely wife Sarah, his yellow lab Archie, his faith, family, a steak sizzling over hot coals, and an ice-cold bottle of beer, nothing gives Nick more joy and fulfillment than transforming sales concepts into meaningful results through application and practice.

Membrain is committed to elevating the sales profession. They do this with the top B2B CRM in the world, a network of amazing partners, and a commitment to service, leadership, and wayfinding (aka...sales.)

Resources in this episode

• Find Nick on LinkedIn
• Visit Membrain to explore the groundbreaking sales enablement tool designed to elevate sales performance and effectiveness.