Futurum Research Director Keith Kirkpatrick discusses Adobe MAX, the annual conference focused on new Adobe product innovations for the creative community. He discusses the announcements that resonated with him, provides his overall impressions of the event, and highlights the product and usage trends he'll be watching in the coming months.

Keith Kirkpatrick, research director with The Futurum Group, discusses two events he attended: Smartsheet Engage in Seattle and Zendesk’s AI Summit in New York. He focuses on each company's pricing models, use of AI and automation, and efforts to meet customers' needs by reducing user friction.

Keith Kirkpatrick, research director with The Futurum Group, discusses the news and insights from Microsoft's industries analyst event, focusing on new product enhancements, the use of AI, and customer case studies from retail, manufacturing and healthcare.

Keith Kirkpatrick, research director with The Futurum Group, discusses the key highlights, areas of emphasis and takeaways from Dreamforce, Salesforce's annual user conference. He discusses Agentforce, enhancements to Data Cloud, and the Salesforce Foundation program, among other announcements from the show, and closes out with his weekly "Rant or Rave" segment.

In this episode of Enterprising Insights, The Futurum Group's research director Keith Kirkpatrick is joined by Robert Kramer, VP and principal analyst at Moor Insights & Strategy, and Guy Currier, CTO at Visible Impact, to discuss the announcements and experiences from Oracle CloudWorld and NetSuite SuiteWorld. He then closes the show by asking them to rant or rave about one item in the enterprise market.

Keith Kirkpatrick, research director at The Futurum Group, discusses the current and future landscape for enterprise application pricing models, which are being impacted by the use of AI agents, generative AI and the growing demand for linking software expenditures to ROI. He will then move to the "Rant or Rave" segment, where he picks one item in the market, and either champions or criticizes it.

Keith Kirkpatrick, research director at The Futurum Group, provides a preview of his fall conference schedule, focusing on the events he will be attending, the key items he hopes to learn, and how these developments may impact the enterprise applications market. He will then move to the "Rant or Rave" segment, where he picks one item in the market, and either champions or criticizes it.

Keith Kirkpatrick discusses two conferences he attended during the week, Epicor Insights and Salesforce Connections. Kirkpatrick talks about the key news from each event, new product announcements, and provides his take on each event.