Couverture de Encore: Ten Ways to Protect Your Brand from Counterfeiters

Encore: Ten Ways to Protect Your Brand from Counterfeiters

Encore: Ten Ways to Protect Your Brand from Counterfeiters

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 Counterfeiting is a complex, dynamic and global problem that negatively impacts brands in every industry and often threatens the health and safety of consumers around the world. Diversion of products into unauthorized sales channels and distribution of “gray market” goods cause significant losses for many companies. While there is no ‘cookie cutter’ solution to address the brand protection challenges that a company may face, companies seeking to better protect their brands should consider the following best practices in the development of an anti-counterfeiting and brand protection strategy tailored to meet their specific needs. Join our host Stan Salot and his guest, Mr. Justin E. Pierce to hear about ways you can protect your brand in the marketplace.
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