Product pages are a part of eCommerce websites, Shopify stores included, that is often overlooked by product-based business owners. 

When they’re just starting out and their priority is trying to get something out there and in front of people, the product pages usually get lost in the shuffle. However, when the business is already established, the product pages are a key element for continued growth.

So, join me and my amazing guest, Diana Simpson, for today’s episode of Elevated Visibility. She is the founder of Simpson’s Web Design and a Shopify expert and web strategist. 

Tune in to discover all about Shopify design as we get really specific and actually nitty gritty on Shopify product pages and how you can optimize them for conversions.

In this episode:

• From maternity leave to online business founder
• A Product Page should be made for conversion
• What to keep in mind when creating your product page
• Focus on the WHY not only on the what
• Using GIFs to make your product page stand out
• 3 tips to optimize your Shopify Product Page for this holiday season

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Access Diana’s FREE TRAINING: How to create a product page that sells at the bottom of her website’s homepage for more insight into what we talked about in this episode.

Connect with Diana

Diana Simpson is the founder and one-woman show of Simpson’s Web Design and she specializes in delivering high-converting websites that are both unique to your brand and minimal.

Instagram: @simpsons_webdesign

Website: simpsonswebdesign.com

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

If you are a product-based business owner that is getting ready to launch a new product or collection, today’s episode of Elevated Visibility is a must.

Very often I see amazing eCommerce stores’ websites that have all these great products, but they’re naming their products names that might even make sense for the brand, but they don’t have any terms people are actually searching for. 

So, today we're going to talk about product naming and exactly how to leverage SEO and keyword research to make sure that all of your products can be found in search.

In this episode:

• Create your product naming convention based on SEO
• Layer in things people are actually searching for and be specific
• Be ahead of the competition

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Catch up on last week’s episode The Best SEO Tools for Product-Based Businesses for the tools you need to discover what terms your audience is actually looking for.

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

I get asked what the best SEO tools for product-based businesses are all the time. So, I decided to address this in today’s episode of Elevated Visibility. It's hard to answer this question because everybody likes different things, but these are the ones that I love to use. 

Whether you are going the DIY route for your SEO, or you're just looking to up your visibility and discoverability game, I'm going to share with you my must-have tools for product-based businesses that I love to use, that I recommend for my own clients, and that are really going to help you level up when it comes to your SEO.

In this episode:

• #1 Semrush
• #2 KeySearch
• #3 Ubersuggest
• #4 Sitebulb
• #5 Google Search Console (FREE)
• #6 HigherVisibility (FREE)

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

There are certain things that you need to do in order to establish yourself as a trustworthy website and business in the eyes of Google, especially as a product-based business, so your products and offers can get in front of all of the people who are looking for them and need them.

So, in today's episode of Elevated Visibility, we are going to talk about specific guidelines that you need to be following, if you are a business that wants your products and offers to be found via Google Merchant Center, whether you’re doing it the organic way or if you are advertising. 

In this episode:

• Discoverability is just as important as Visibility
• Be very clear and consistent about your business identity
• Have a robust About Us page
• Be transparent and link out to your social media profiles
• Leverage your reviews to build your online reputation
• Your website needs to be and feel professional
• Why this matters even if you aren’t vying for Google Merchant Center

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Snag my news E-commerce SEO Checklist here: https://www.ninagibson.co/ecommerce-seo-checklist

You can read the full update to Google’s misrepresentation policy for the Google Merchant Center here.

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

If you are a Shopify website owner, there’s a really high chance that your SEO efforts are being hindered by this one thing that Shopify inherently does. 

This is the #1 mistake I see happening on Shopify websites because so many product shop owners don't necessarily have a background in marketing or SEO this issue is something that most would completely miss unless they knew what they were looking for.

So, tune in to become aware of this issue. This episode might be a bit of a head-scratcher but it is 100% an eye-opener for any product-based business owners with a Shopify website.

In this episode:

• Nina Gibson Co. is niching down for product-based businesses
• The Shopify issue that’s happening unbeknownst to owners
• What a canonical URL is
• How this is probably disrupting your visibility strategy
• How to address this issue

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

If you still have no idea what I’m talking about, check out the full Show Notes on my website for a visual explanation of how canonical tags work.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven, and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

If you are a business owner who wants to thrive in the online market space even through its constant and rapid changes, this episode of Elevated Visibility is for you.

Today, we are talking about content pillar strategy which is going to be more important than ever. With the rise of Chat GPT, AI, and Google’s SGE, this strategy will help your website and content not only be visible but discoverable, and it will continue to be an integral part of establishing your website and yourself as an expert in your field.

Tune in for a crash course on content pillar strategy, so you can get ahead of the game and start creating epic content that really stands out.

In this episode:

• What a content pillar strategy is
• Why it will be more important than ever for your business
• The secret sauce to make your content stand out
• Where I see the future of content marketing going

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

Check out my digital marketing membership for female founders: Visibility Co. If you want extra support, community, coaching, and connection, and want help navigating all the changes over the next several months, Visibility Co. is here for you.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

In the new era of Chat GPT and AI, the content creation playing field has been leveled. Now anybody can create content about pretty much anything. So, how do you make your brand and your content stand out? Whether you're a product-based business or a service-based business, PR will play a big part in making you shine. 

So, today, we are going to talk about digital PR, and how I think it's really going to be a game changer in this new era of search. It's going to be super, super important that digital PR become part of your marketing strategy, if it isn't already.

Tune in for a little crash course in digital PR and establishing your digital footprint to help you stand out and establish yourself as an expert and authority in your industry or niche.

In this episode:

• Google’s algorithm and E-E-A-T
• What digital PR is and why it matters
• Ways to establish your digital footprint
• One thing you can do today to start
• Focus on creating high-value content
• Generate your own buzz, toot your own horn

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

Check out Help a Reporter Out (HARO), the resource I mentioned where you can get listed as a trusted source in top publications.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co

If you are a small business owner that’s serious about scaling your business, this episode is for you, because capturing people at different points in their customer journey is what it's all about. 

So, today, we are going to talk about what the marketing funnel is and how bottom of the funnel SEO can be beneficial to your business, especially as this new era of search is upon us with Google's new generative AI Search Engine Experience.

Tune in to discover how you can get more people to buy from you, whether you have a product-based or service-based business.

In this episode:

• Why the marketing funnel matters to your business and bottom line
• What the marketing funnel is
• How to create bottom of the funnel content rooted in SEO
• Don’t get stuck only creating top and middle of the funnel content

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

Catch up with last week’s episode Everything You Need to Know About Google's New AI Search Engine to know what’s coming in the world of online marketing.

Check out the full Show Notes on my website for a graphic about the different stages of the marketing funnel and get a visual idea of what I’m talking about in this episode.

FREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebie

Connect with Nina

Nina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. 

Instagram: @ninagibson.co

Website: ninagibson.co