Earned Influence Episode #3: The ROI of Earned Media Coverage for Your Business and Personal Brand
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Earned Influence Episode #3: The ROI of Earned Media Coverage for Your Business and Personal Brand
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🎙️ The Power of Earned Media: Why It Matters & How to Get It
In this deep dive, we’re tackling one of the hottest topics in marketing—earned media. But we’re not just covering the basics. We explore why earned media matters, how it builds trust and credibility, and why it's more powerful than ads or influencer marketing.
🔥 What You’ll Learn: ✅ The psychology behind earned media and why it’s more trusted than branded content ✅ How companies like Darktrace and Zoom leveraged media coverage for massive business impact ✅ The Four C’s Framework for crafting an irresistible media pitch ✅ How earned media affects SEO, LinkedIn algorithms, and thought leadership ✅ Real-life examples of individuals boosting their careers through media exposure
We also break down how journalists think, what they look for in a story, and how you can get featured in top publications like Forbes, CNN, and Business Insider—even if you’re starting from scratch.
📢 Stay tuned for Part 2, where we get tactical and reveal step-by-step strategies for securing earned media!
#EarnedMedia #PublicRelations #Marketing #BrandBuilding #MediaCoverage
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