Lyndsay and Shannon discuss the challenging topic of pricing flowers. They highlight that new flower farmers often struggle with valuing their time and products, leading to unsustainable pricing. The hosts debunk the misconception that being the lowest-priced option attracts loyal customers, advocating instead for understanding costs and setting informed prices. They provide actionable strategies, such as tracking expenses and differentiating pricing for various sales channels. Ultimately, they encourage farmers to confidently charge what their products are worth to ensure business sustainability.

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.com and use code DIRTONFLOWERS for 20% off all roses now through 12/31/25.

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