In this episode, we dig into how navigating your career is like driving a car – you need a clear destination to avoid burning fuel but going nowhere.

Inspired by the Brand Builder Lab newsletter, this discussion on why the secret to standing out isn't just talking about your past accomplishments but clearly articulating the future you want to build.

Listen to get tips on the following:

• Understanding the broader landscape using the question: "What will people do more, do less, need more of, need less of over the next five years?"
• Identifying your zone of credibility by asking: "What three topics do people ask you about most?"
• Finding fulfillment at the intersection of emerging trends and your natural expertise
• Activating your future vision by connecting your strengths to real-world needs
• Becoming more compelling by clearly articulating your specific direction and contribution
• Using Arthur Ashe's philosophy: "Start where you are, use what you have, do what you can"

Whether you’re building a startup or refreshing your brand, this is your blueprint for turning an audience into a tribe.

Subscribe to the weekly Brand Builder Lab newsletter.

Produced by Kai D. Wright. Follow Kai on LinkedIn.

Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.

💬 Text us.

Support the show