How Purdue’s podcast expanded its reach with strategic use of video, SEO, and timely content planning.

Kate Young returns to Continuing Studies to share how Purdue’s This Is Purdue podcast has grown from an alumni-focused show into a wide-reaching content hub. She breaks down the strategic shift toward video, the role of short-form clips across platforms like YouTube and Instagram, and how her team uses SEO and timely relevance to plan episodes. Kate also reveals how AI supports their prep process, and previews her upcoming talk at Higher Ed PodCon, offering practical insights for podcast teams of any size looking to elevate their content and audience engagement.

Episode Links:

• Kate Young | LinkedIn
• “This Is Purdue” Podcast - The Persistent Pursuit

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• HigherEdPods

Chapters:

• (00:00) - Introduction
• (03:54) - Lessons From Podcast Movement Evolutions
• (07:57) - Evolving a Video Strategy at Purdue
• (10:31) - Full Time Podcasting at Purdue
• (11:52) - Expanding Beyond Alumni: New Audience Strategy
• (15:52) - Leveraging SEO from Planning to Publishing
• (18:21) - Shorts, Reels, and Spotify Clips
• (21:31) - Why the Podcast Has Both Audio and Video Feeds
• (24:09) - Using AI for Content Calendar and Brainstorming
• (26:11) - What to Expect at Higher Ed PodCon
• (29:00) - LinkedIn Strategy Tip
• (31:34) - Conclusion