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Choosing the right domain name might seem like a simple task, but it can make or break your online presence. We learned this lesson the hard way through personal domain regret stories – from losing a coveted .com domain and settling for a less memorable alternative, to the unexpected windfall of selling a domain for $3,000 to fund the purchase of a better one.

Your domain is more than just a web address; it's the foundation of your digital identity. Through our conversation, we unpack five critical mistakes that businesses make when selecting domain names. Length matters – shorter domains are easier to remember and type. Avoid hyphenations and unusual spellings that create confusion when shared verbally. Don't ignore searchability – including relevant keywords helps both users and search engines understand what you offer. Consider the "radio test" – can someone spell your domain correctly after hearing it once? And finally, ensure consistency across platforms by securing matching social media handles.

The most valuable tip might be our bonus insight: check for hidden words that might form when combining terms in your domain. What seems innocent could become embarrassing or inappropriate when words run together. The perfect time to consider all these factors is at the very beginning of your business journey, before you've registered your company name. Taking time to align your business name, domain, and social handles from the start will save you countless headaches and potential rebranding costs down the road. Whether you're launching a new venture or reconsidering your current digital presence, these practical insights will help you create a more memorable, professional, and effective online identity. Need more guidance? Visit our website for free resources designed specifically to help small businesses thrive in the digital landscape.