Épisodes

  • CSTG 218: The Law of Victory with Chad Peterman
    Jun 24 2025

    Winning doesn’t happen by accident—especially in the trades. It takes relentless ownership, clear vision, and the discipline to do what most won’t.

    In this episode, home service business coach Chad Peterman breaks down The Law of Victory, a leadership mindset that separates growth-driven leaders from the rest. He shares how Kobe Bryant inspired a winning culture through his actions, the importance of understanding what victory means for every member of your team, and how excuses are the enemy of sustainable success.

    From HVAC and plumbing teams to high-performance leadership squads, this episode is a gut-check for anyone leading in the home services industry.

    Additional Resources:

    Can’t Stop the Growth
    Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)
    Chad on LinkedIn
    Chad Peterman | CEO | Author
    Peterman Brothers Website
    Follow PeopleForward Network on LinkedIn
    Learn more about PeopleForward Network

    Key Takeaways:
    • How to inspire your team to adopt a “refuse to lose” mentality
    • Why excuses sabotage momentum—and how to eliminate them
    • What victory really means in a service business (hint: it’s not just hitting numbers)
    • The key traits of leaders who win, even when the odds are stacked
    • How to define what winning looks like for your team—and rally them to it

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    30 min
  • What Home Service PE Firms Want: A CFO’s Guide to Getting Top Dollar with Paul Maskill
    Jun 19 2025

    What’s it really take to run a profitable home service business? 💸

    On this episode of AI Trade Talk, Brad sits down with Paul Maskill—fractional CFO and master of blue-collar biz strategy—to dig into the financial truths most owners miss.

    From pricing mistakes and misunderstood metrics to the surge of PE acquisitions and the magic of recurring revenue, Paul shares clear, actionable advice that’ll have you rethinking how you run your business.

    Whether you’re looking to grow or sell, this convo is packed with insight you don’t want to miss! 🚀

    Additional Resources:

    Connect with Paul on LinkedIn

    Learn more about Blue Collar Business Advisors

    Connect with Brad on LinkedIn

    Ready to Chat Smarter? Grab Your Free ZyraTalk Demo!

    Learn more about Zyratalk

    Join The ARENA - a CSTG Community!

    Chad on LinkedIn

    Peterman Brothers Website

    Follow PeopleForward Network on LinkedIn

    Learn more about PeopleForward Network

    Key Takeaways:
    • Most business owners in the trades lack clarity on basic financial metrics.
    • Underpricing is widespread and usually stems from imitating others rather than math-based pricing.
    • Membership programs and recurring revenue increase business valuation.
    • Private equity acquisitions hinge on clean financials, recurring revenue, and operational maturity.

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    38 min
  • To the Point: Gridiron Greatness & A Lone Star Legacy
    Jun 18 2025

    Get ready for a powerhouse convo on “To The Point” with host Chris Yano and roofing legend Steve Little 🏗️🤝.

    Steve’s the President of KPost Company and CEO of National Roofing Partners, and he’s built a $123M commercial roofing empire—all from one Dallas-Fort Worth location!

    They dive into leadership moves that matter: building A-player teams, scaling with EOS, mastering emotional intelligence, and saying no to the bidding war mindset. Plus, they get real about tech adoption, from DISC profiles to AI tools like Rilla.

    This episode is packed with real talk, big laughs, and tactical gold ⭐️. Don’t miss it!

    Additional Resources:

    Listen to the original episode!

    Learn more about To the Point

    Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network)

    Connect with Chris on LinkedIn

    Chad on LinkedIn

    Chad Peterman | CEO | Author

    Peterman Brothers Website

    Follow PeopleForward Network on LinkedIn

    Learn more about PeopleForward Network

    Key Takeaways:
    • Pods that separate sales and estimating functions create accountability and efficiency.
    • Succession planning requires long-term vision, internal promotion, and vulnerability.
    • Investing in recruiters and training enhances both recruitment and retention.
    • Technology adoption, while intimidating, is necessary to stay competitive and efficient.

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    57 min
  • CSTG 217: How to Build a Strong Culture Through Leadership Metrics with Eddie Geller
    Jun 17 2025

    Too many home service businesses rely on gut instinct when it comes to leadership performance. In this episode of Can’t Stop the Growth, Chad Peterman sits down with Eddie Geller, founder of SKOR, to explore how measuring leadership behavior—not just results—can transform your team's performance and culture.

    They dig into the hard lessons learned from economic downturns, the power of transparency, and how to build consistency into your culture—even with field and office team divides. Whether you lead a growing HVAC, plumbing, or electrical business, this episode will challenge how you develop your managers, measure culture, and lead your people.

    ✅ If you want a culture where field techs and office staff are aligned and winning together, this one’s for you.

    🔔 Subscribe for more leadership growth strategies built for the trades.

    Additional Resources:

    Eddie on LinkedIn
    SKOR Website
    Can’t Stop the Growth
    Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Chad on LinkedIn
    Peterman Brothers Website
    Follow PeopleForward Network on LinkedIn
    Learn more about PeopleForward Network

    Key Takeaways:
    • Culture shows up under pressure – If blame shows up in hard times, it’s a sign your culture needs work.
    • Transparency builds trust – Frequent, raw communication during tough times unites teams instead of dividing them.
    • Leadership is a habit, not a headline – Consistent 1:1s, team rituals, and feedback loops define real culture.
    • Measure what matters – Culture and leadership can (and should) be measured to guide improvement and growth using tools like SKOR.
    • Managers drive culture daily – Field leaders and office managers must be equipped as “culture carriers” with tools and training.

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    46 min
  • Why Fewer Leads Can Mean Bigger Wins: Smart Marketing in the Trades with Laura Koester
    Jun 12 2025

    In this episode, Laura Koester, Head of Marketing at Champions Group, joins Katie to talk shop—and it’s anything but boring. 🎙️ From her start in telecom and veterinary marketing to leading strategy in the trades, Laura breaks down what it really takes to succeed in today’s home services landscape.

    Fewer leads? No problem. It's all about base hits, big trust, and data that actually matters 📈.

    If you're into real talk about scaling smart, empowering teams, and staying sane in shifting markets—this one's for you!

    Additional Resources:

    Connect with Laura on LinkedIn

    Connect with Katie Donovan

    Learn More About CAMP Digital

    Join The ARENA - a CSTG Community!

    Chad on LinkedIn

    Chad Peterman | CEO | Author

    Peterman Brothers Website

    More on PeopleForward Network

    Follow PeopleForward Network on LinkedIn

    Key Takeaways:
    • Fewer leads, higher quality: Prepare for this new norm by treating every lead like gold.
    • Marketing is now about consistent base hits—not one-off wins.
    • Success starts with strong operations; marketing can’t cover operational gaps.
    • Planning 20 weeks ahead creates structure that enables flexibility and rapid adjustment.
    • Empower your team to act like owners—owning revenue outcomes, not just tasks.

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    31 min
  • CSTG 216: The Law of Buy In with Chad Peterman
    Jun 10 2025

    In this episode, Chad dives into one of his favorite leadership lessons: John Maxwell's "Law of Buy-In" 🙌 Why? Because no matter how great your plan is, if people don’t believe in you, they won’t follow the vision.

    Chad shares stories, slip-ups, and aha moments about building trust, leading with character, and creating real team momentum 🔥

    Whether you're leading a crew or just trying to move the needle, this one's packed with people-first wisdom you can use today 👊

    Additional Resources:

    Join The ARENA - a CSTG Community!

    Chad on LinkedIn

    Chad Peterman | CEO | Author

    Peterman Brothers Website

    More on PeopleForward Network

    Follow PeopleForward Network on LinkedIn

    Key Takeaways:
    • People buy into the leader before the vision.
    • Character is the foundational piece for building trust.
    • Competence includes being vulnerable and admitting you don’t have all the answers.
    • Credibility is built through consistency and effort.
    • Buy-in enables teams to contribute ideas, improve processes, and take ownership.

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    23 min
  • CSTG 215: Plug Revenue Leaks with Text Automation: Ryan Fenn & Justin Judd from Chiirp
    Jun 3 2025

    Tired of leads falling through the cracks? This episode is a must-listen for home service business owners ready to plug revenue leaks and unlock serious growth 💸 Chad Peterman sits down with Ryan Fenn and Justin Judd from Chiirp to explore how simple automations can transform missed calls and unclosed estimates into booked jobs. Learn how even the “Nancy and Judith” of your team can become sales ninjas with the right tools—and how texting is the king of conversion. If your marketing dollars are working overtime but your close rates are stalling, this one's for you. Let’s turn lost revenue into ROI.

    Additional Resources:

    Ryan Fenn on LinkedIn
    Justin Judd on LinkedIn
    Chiirp Website
    Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Chad on LinkedIn
    Chad Peterman | CEO | Author
    Peterman Brothers Website
    Follow PeopleForward Network on LinkedIn
    Learn more about PeopleForward Network

    Key Takeaways:
    • Texting drives results: With up to a 99% open rate, text messaging beats email and phone calls for speed-to-lead and follow-up success.
    • Automation fills the cracks: Chiirp identifies revenue leaks—like missed calls, open estimates, and no-response leads—and plugs them with automated follow-up.
    • Human + Tech = Superpower: The goal isn’t to replace your team—it’s to enhance them. Automation handles the repetition, freeing your people to focus on human connection and closing deals.
    • Start small, scale fast: Contractors see the best ROI by implementing one automation at a time, building buy-in and momentum without overwhelming the team.
    • Mindset unlocks growth: Tools like Chiirp only work when leadership is committed to improving internal operations and believes in the power of elevating their people.

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    51 min
  • CSTG 214: The Law of the Picture with Andrew Hasty
    May 27 2025

    Ever feel like your words just aren’t landing? 🤔 Maybe it’s time to stop talking and start showing.

    In this episode, Andrew dives into John Maxwell’s “Law of the Picture”—aka leading by example—and brings it to life with stories that hit home. From battlefield leaders to hallway moments at Peterman Brothers, you’ll hear why how you show up matters way more than what you say.

    If you're serious about building trust, boosting morale, and creating a culture that thrives, this one’s a must-listen 🎯 Because your team is watching... even when you think they’re not.

    Additional Resources:

    Join The ARENA - a CSTG Community!

    Chad on LinkedIn

    Chad Peterman | CEO | Author

    Peterman Brothers Website

    More on PeopleForward Network

    Follow PeopleForward Network on LinkedIn

    Key Takeaways:
    • The “Law of the Picture” teaches that the most impactful leadership happens through example, not instruction.
    • A leader’s body language, tone, and presence speak volumes—often louder than their words.
    • Experiencing the same work as your team builds empathy, trust, and more effective problem-solving.
    • Modeling core values like work ethic, accountability, and positivity creates cultural alignment and boosts team morale.
    • The greatest test of leadership is how you carry yourself when things aren’t going well—because that’s when your team is paying closest attention.

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    22 min