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What if your marketing felt as genuine as your work—and actually performed better because of it? We sit down with Shauna Van Mourik to unpack how a neuroscience lens, a translator’s ear, and a values-first strategy can turn vague messaging into clear demand and sustainable growth. Shauna bridges the science and the “woo” with uncommon fluency, showing how affirmations rewire neural pathways, why specificity attracts more of the right clients, and how to define success on your terms so your business fits your life, not the other way around.

Shauna Van Mourik shares a powerful case study of a psychotherapist who eliminated misaligned corporate gigs, added $40K in eight months, niched into work she loves, and created passive income that supported new family life. We dig into the mechanics: a brand refresh rooted in identity over aesthetics, a visibility plan that prioritised community, and the operational systems that turned a surge of leads into calm delivery. You’ll also hear how a German client went from a trickle to a waitlist by targeting a dream client profile, then shoring up back-end structure to handle demand without burning out.

We map ’Shauna Van Mourik's two service lanes—done-for-you execution and a high-touch coaching path—plus her five-phase framework: brand refresh, marketing strategy, community building, conversion that flows without constant launches, and long-term sustainability planning. And we tackle the future: why AI is best treated as a thinking partner that sharpens ideas and returns time to human work like listening, judgment, and care. Expect practical insights on alignment, clarity, and momentum you can maintain.

If this conversation helps you see your brand and growth plan with fresh eyes, follow along, share it with a friend who needs it, and leave a quick review so more people can find the show.

Music, lyrics, guitar and singing by Dr Ariel Rosita King

Teach me to live one day at a time
with courage love and a sense of pride.
Giving me the ability to love and accept myself
so I can go and give it to someone else.
Teach me to live one day at a time.....

The Business of Life
Dr Ariella (Ariel) Rosita King
Original Song, "Teach Me to Live one Day At A Time"
written, guitar and vocals by Dr. Ariel Rosita King

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