Couverture de Brand Signals & AI Visibility: Winning in the Age of AI Overviews

Brand Signals & AI Visibility: Winning in the Age of AI Overviews

Brand Signals & AI Visibility: Winning in the Age of AI Overviews

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As Google rolls out AI Overviews and search continues to evolve, traditional SEO tactics like keyword rankings and backlinks are no longer enough.

In this episode of SEO Talk Spaces (Ep. 103), we dive into how brand mentions, entity recognition and trust signals are becoming the new SEO currency.


🚀 From cited content in AI Overviews to the role of digital PR, UGC, and structured data, we unpack:

  • How branded queries actually boost CTR even in AI results

  • Why unlinked brand mentions may matter more than backlinks

  • What smaller brands can do to compete with enterprise players

  • New KPIs and reporting methods to track brand visibility in AI search

  • And the mindset shift every SEO team needs to embrace in 2025


This isn’t just about staying visible, it’s about becoming unmissable in the age of AI

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