Couverture de Brand Confidence for Creatives | Clarity, Personal Brand, Marketing, Overwhelm, Impact

Brand Confidence for Creatives | Clarity, Personal Brand, Marketing, Overwhelm, Impact

Brand Confidence for Creatives | Clarity, Personal Brand, Marketing, Overwhelm, Impact

De : Eugenia Woo MBA | Brand & Marketing Strategist Creator to Leader
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À propos de cette écoute

Do you feel stuck trying to build your brand and figure out a marketing strategy that actually works?


Are you struggling to clarify your message or create content that feels true to you?


Do you wish your business had a brand that feels like you—and a marketing plan that doesn’t burn you out?


I’m excited that you’re here!


This podcast will help you stop second-guessing your message and start showing up online with clarity, creativity, and confidence.


Whether you’re launching a creative project, building a personal brand, or trying to show up more consistently, in each episode, I’ll guide you through the mindset shifts, messaging tools, and creative strategies you need to:


➡️ Get clear on what you want to say

➡️ Build a personal brand that actually feels like you

➡️ Streamline your marketing so it connects with the right people people


Hey, I’m Eugenia—but you can call me E! I’m a marketing and brand coach, a podcast girl at heart, and a multi-passionate creative.


I spent years stuck in the cycle of researching, hesitating, and hiding. I kept chasing the “perfect” niche and trying to fit myself into one-size-fits-all marketing strategies.


I finally realized that clarity doesn’t come from waiting—it comes from creating. I needed a strategy that embraced my creativity instead of boxing me into a formula.


I created a system that works for multi-passionate creatives—one that allows you to launch and build a brand that feels true to YOU. And I’m ready to share it with you!


​​If you’re ready to build your brand with purpose, creativity, and confidence—grab your coffee, and let’s dive in!

© 2025 Brand Confidence for Creatives | Clarity, Personal Brand, Marketing, Overwhelm, Impact Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • 58 | 5 Brand Positioning Tips for Creatives With Too Many Ideas

      58 | 5 Brand Positioning Tips for Creatives With Too Many Ideas
      Jun 3 2025

      Send us a text

      If you’ve ever felt like your brain is a never-ending idea factory and you have so many directions you could take your brand, this one’s for you.

      In today’s episode, we’re diving into one of the most foundational (yet often overlooked) pieces of building a magnetic brand: your positioning.

      Here’s the thing: for creatives with a lot of experience (hello, that’s me, too!), choosing that one thing can feel like leaving so much on the table.

      So, today I’m giving you five practical, simple tips to help you find brand positioning clarity, even if you have too many ideas swirling around in your head.


      In this episode, we cover:

      ✨ Why your positioning statement should be short and to the point

      ✨ The secret to making your positioning actually land with your audience

      ✨Why discomfort is not a sign you’re on the wrong track

      ✨ The power of testing vs trying


      Let's stay connected:

      📲 Join the Personal Branding for Creatives Community at ewoocommunity.com

      📲 Become an insider for weekly tips at https://bit.ly/ewooinsider


      Follow me on Instagram:

      🤳🏽 https://www.instagram.com/eugenia.woo/

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      19 min
    • 57 | LIVE COACHING: How to Clarify Your Audience (Without Feeling Boxed In)

      57 | LIVE COACHING: How to Clarify Your Audience (Without Feeling Boxed In)
      May 27 2025

      Send us a text

      Okay, let’s talk about something that trips up so many creatives (myself included at one point…)

      👉 Defining your audience.

      But here’s the twist: I don’t believe you need to squeeze yourself into a niche so tight that you feel like you're abandoning your creativity just to “get clear.” You can absolutely define your audience without putting yourself—or them—in a box.

      In this special live coaching session, I sat down with Amy, a creative and mental health advocate, to help her get clarity on who she’s really speaking to in her brand and podcast. And let me tell you—this session was GOLD.

      In this episode, we covered:

      • Why thinking in traits and shared values matters more than demographics
      • How to think about your podcast or service as a product of your brand, not your whole brand
      • What to do if you’re multi-passionate and your audience doesn’t fit a one-line description
      • A simple framework to help you define your core audience without second-guessing every move

      Book a 1:1 Brand Clarity Call

      ➡️ Book your spot here for a 30% discount: eugeniawoo.com/coaching

      You don’t have to figure this out alone, and your audience is out there. Let’s help you reach them with a message that actually lands. 💛

      Let's stay connected:

      📲 Join the Personal Branding for Creatives Community at ewoocommunity.com

      📲 Become an insider for weekly tips at https://bit.ly/ewooinsider
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      22 min
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