Back to the Booth: Why We’re Returning to Tradeshow Marketing
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Back to the Booth: Why We’re Returning to Tradeshow Marketing
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In this episode of Brothers, Battles & Bounty, we’re diving deep into tradeshow marketing.
We break down how tradeshows used to be our bread and butter for growing our family-owned manufacturing business, why we pulled back during the rise of digital marketing, and what finally pushed us to return to the in-person marketing game. From B2B connections and networking on the show floor to the realities of budget and ROI, we’re sharing real stories, wins, and lessons learned.
If you're a business owner, marketing director, or anyone in the manufacturing or service industry trying to figure out whether to invest in tradeshows again—this one’s for you.
🎯 Topics Covered:
Why we stopped doing tradeshows
How digital marketing changed our approach
What’s changed in the tradeshow world today
Our strategy for making tradeshows worth it again
Face-to-face vs. digital connections
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