The podcast powered by the MSP Marketing Edge

Welcome to Episode 289 of the MSP Marketing Podcast with me, Paul Green. This week…

• Accountable to no-one: A blessing or curse?: There is a huge benefit of being accountable to someone, and being accountable to your team is a great way to make sure you get things done. It forces you to plan ahead, be more disciplined, and be a better team player.
• The free MSP marketing tactic that nearly got me arrested: This is a lesson in lateral thinking. You don’t need lots of money to market your MSP, you just need a desire to get new clients, some ideas, and a little time to implement.
• How this MSP built a GREAT marketing system: My guest shares the warts and all story of how she grew her MSP, and how it really took off when she put in place a proper marketing system.
• Paul’s Personal Peer Group: Should MSPs use WhatsApp for marketing? My answer to this question might surprise you.

Accountable to no-one: A blessing or curse?

The joys of being an MSP owner… complete control. Yeah you want to be always onboarding new clients and improving your tech stack and providing the best customer service. But if one week you don’t want to do those things, no one can stop you from not doing those things, because you’re the owner of the business. You’re the boss, right?

Well, if right now you’re not accountable to anyone, there is a huge benefit of being accountable to someone. But who is this person you should answer to? Stick around, you’re not going to believe who I’m going to suggest.

There are many reasons why someone starts their own business and I say that as someone who’s been in business for 20 years himself. People who don’t start their own business think that we do it so that we can earn more money and not have a boss. But I think those of us who’ve been doing it for more than a couple of years, which means we are going to keep doing it for a couple of decades, we know that we started our own business primarily to have control.

And by that I mean control over what work we do, who we do it for and how it’s done. Most of us, I believe, start our own business because we have a deep desire to do something amazing and we want to control freak it all along the way. Sometimes when we work for someone else, we’ve had bad bosses. I know that I have, I’m looking at you, Terry, but also we’ve had good bosses. I’ve had some of those as well, fact loads of those. But escaping the boss is not always the reason why we start our own business.

As I say, making more money and building an asset, something that you own, that’s the side benefit I believe of running your own business. I truly believe control is the primary driving factor for doing it and keep doing it. But nevermind all of these upsides of starting your own business and not having a boss, let’s look at the downsides as well. And I don’t really mean the fact that you for many years, worked longer hours than you ever have for probably a lower salary, that does eventually go, but it’s mostly a pain in the first few years, I don’t mean that stuff. I do mean the downsides of not having a boss. Because, and this might be hard to swallow, but there really are downsides to not having a boss.

The biggest downside to not having a boss is that you are accountable to no one.

Think back to when you last had a job. Someone, somewhere was in charge of you, right? You were accountable to someone in some way and forgetting all the negative impacts of that, there were positive impacts...