A Year in Review: Content, Marketing, and What’s Coming in 2025 with Brent Peterson
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A Year in Review: Content, Marketing, and What’s Coming in 2025 with Brent Peterson
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In this episode, Jay speaks with Brent Peterson, Founder of ContentBasis & Podcast Host of Talk Commerce. They discuss the role of AI in E-commerce and the need for better analytics programs, the shifting trends in Headless commerce, and the future of personalized shopping experiences. They also talk about trends Brent has seen for selling channels in 2024 and what might be coming next.
Brent:
“I think the biggest thing that we talked about in the green room is the idea that everybody is using AI but not using AI. So a lot of merchants are using AI as generative, but they're not looking at it in terms of analytical and really diving in and using it for those numbers. I'm not saying everybody, but the majority of the people that I talked to last year were not employing the analyticals, and the predictive analytics that you would want to use in AI for your marketing, for your numbers, for your KPI, for all those fun data points that you could be getting out of your E-commerce world.”
Top(pers) Take
What’s Coming in 2025:
1. AI around analytics and predictive analytics.
2. Hyperpersonalization
3. Selling at the point of intent.
Links & Resources:
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