He was getting sued. Now his startup helps millions fight back — and win.

In this founder-first, no-fluff conversation, George Simons breaks down how SoloSuit is dismantling a $3.5B legal industry — one lawsuit at a time. From bootstrapped beginnings and courtroom chaos to SEO-powered growth and AI-driven debt settlement, this episode is a crash course in building a business with compounding advantages and real-world impact.

What you’ll learn:

Why 90% of debt lawsuits are lost by default — and how SoloSuit flips the script

How George bootstrapped his first product in law school using free court data

The tactical role of SEO, YouTube, and content marketing in scaling user acquisition

How AI is being used to mediate settlements and unlock trust in the legal system

The business model shift that brought both debtors and collectors onto the same platform

Why growing “slow and steady” might be the best path to building a unicorn

📌 Watch now and subscribe for more smart, fast, founder-first interviews.

Chapters:

00:00 Welcome to The Lobster Talks

00:29 Introducing George Simons and Solo Suit

00:54 How Solo Suit Helps Consumers

02:52 The Evolution of Solo Suit's Services

04:08 The Legal Landscape and Solo Suit's Impact

07:20 Solo Suit's $4,700 Giveaway

09:55 Navigating Legal Challenges and Building Relationships

16:58 Customer Acquisition Strategies

25:02 Early Success and First Customers

25:29 Implementing Payment Systems

26:49 Growth and Customer Base Expansion

28:42 Business Strategy and Philosophy

30:06 Sustaining and Scaling the Business

36:52 Future Vision and AI Integration

42:01 Conclusion and Final Thoughts

🎧 Listen on the go:

Spotify: https://spoti.fi/4m2K7ah

Apple: https://apple.co/4cZ8RMm