Couverture de 68 Hats #19 PR - The Holy Grail of Marketing

68 Hats #19 PR - The Holy Grail of Marketing

68 Hats #19 PR - The Holy Grail of Marketing

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Getting PR for your small business seems like the best of marketing, it’s free advertising after all . Or is it? Is PR just about generating headlines, or is there a more strategic way to approach it?

In this edition presenters Jodie and Pete get to grips with PR as a marketing tool thanks to guest Jess Morgan, owner of Carnsight Communications.

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