1. Every business should have at least one person trained in policy, as it can significantly impact the business.
2. Companies should not be reactive to policy but actively engage with key stakeholders and policymakers to shape policy.
3. The Trump tariffs were a significant event that highlighted the importance of policy in business.
4. A case study of a small manufacturing company with about 50 employees showed the impact of policy when tariffs made it more expensive to import key components from China to the US.
5. Policymakers value input from businesses as they are the ones dealing with the effects of policies.
6. Facebook's attempt to launch a cryptocurrency called Libra failed because they did not take the time to educate key policymakers and regulatory figures before announcing the initiative.
7. Businesses should identify key stakeholders within the policy world and engage with them.
8. The media and influential think tanks also play a significant role in shaping policy.
9. CEOs and decision makers of small to medium-sized companies may not be aware of the importance of having a policy strategy.
10. Larger companies have more resources and can see a more direct correlation between policies and their business, while smaller companies may question why they need to get involved.

Brai Odion-Esene is the founder of SW4 Insights, an advisory firm that assists organizations in understanding and navigating the public policy landscape in Washington, D.C. He is a public policy advisor and public affairs strategist with expertise in framing complex issues for lay audiences and managing policy challenges and stakeholder engagement. Brai has over a decade of experience in Washington, D.C., where he has held various roles in public policy and journalism. In addition to his role at SW4 Insights, Brai is a contributor for Forbes Advisor and Emerging Market Media, where he shares his insights on policy-related topics. Previously, he served as a Senior Director at Hamilton Place Strategies, where he managed crisis management and strategic response efforts for clients, leveraging his experience as a journalist covering economics and public policy. Brai also worked at Market News International as a Washington Bureau Manager and Senior Washington Correspondent, covering the U.S. economy and White House economic policy. Brai Odion-Esene holds a Master of Business Administration (MBA) with a focus on global business from Georgetown University. He also obtained a Master of Science (MSc) in Management from Bayes Business School and a Bachelor of Arts (BA) in History from Duke University, where he also completed a certificate program in Markets and Management. He has been involved in various projects, including a consulting project with Samsung Welstory during his time at Georgetown University, where he provided business development and operational best practices for the company. Overall, Brai Odion-Esene has a strong background in public policy, public affairs, and strategic consulting, and has made significant contributions to the field through his work with SW4 Insights and other organizations. 

EPISODE LINKS:

Brai's Linkedin - https://www.linkedin.com/in/brai-odion-esene-0a5b3929/

Brai's Twitter - https://twitter.com/braiesene

SW4 Insights - https://sw4insights.com/

OUTLINE:

0:00:47 Unlocking Business Success: Why Ignoring Public Policy is a Big Mistake!

0:02:12 Trade Wars and Tech Giants: How Policy Decisions Impact Small Businesses and Big Corporations

0:06:08 Trade Wars and Tech Giants: How Policy Decisions Impact Small Businesses and Big Corporations

0:09:52 AI Revolution: The Race Between Innovation and Regulation - How Will it Shape the Next Election?

0:12:26 Mastering the Art of Advocacy: A Strategic Guide for Business Growth and Survival

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