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    If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must learn neither to avoid risk nor to court it foolhardily but to manage it - and enjoy it too.

    The 12 major and 16 minor Zurich axioms contained in this audiobook are a set of principles providing a practical philosophy for the realistic management of risk that can be followed successfully by anyone, not merely the "experts". Several of the axioms fly right in the face of the traditional wisdom of the investment advice business, yet the enterprising Swiss speculators who devised them became rich while many investors who follow the conventional path do not.

    Max Gunther, whose father was one of the original speculators who devised the axioms, made his first capital gain on the stock market at the age of 13 and has never looked back. Now, the rest of us can follow in his footsteps. 

    Startlingly straightforward, the axioms are explained in an audiobook that is not only extremely entertaining but will prove invaluable to any investor (whether in stocks, commodities, art, antiques, or real estate) who is willing to take risk in one's own terms and chance a little to gain a lot.

    ©2005 Harriman House (P)2019 Harriman House

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    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
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    • Nathan
    • 04/06/2020

    Professional investment skills. Get into details, beginners might be not easy to fully understand. Need lots practice

    Professional trading skills. Point out my mistakes and guide me to achieve my goals。many examples and need to be avoid and alert

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour kbb
    • kbb
    • 17/08/2019


    For me, the ideas in this book always seemed most practical. But, so called experts/friends/authority figures dissuade one from following their gut. This book is vindication! Thanks Max!!