100% scientific and proven ways to make friends quickly, turn enemies into friends, gain trust, and be flat-out likable.

Some of the most interesting, shocking, and counterintuitive scientific conclusions to simply make people want to be around you.

In The Science of Likability, you'll get all that and more. I've taken 27 seminal scientific and psychological studies and broken them down, so you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research.

Learn how subconsciously to make yourself seem likable, trustworthy, and intelligent.

You can get a new haircut and wardrobe, and you even learn funny jokes. But likability is something more. It's subconscious, and it's the small signs that signal our brains to let their guards down and embrace others. Learn what common sense and intuition doesn't teach you.

Analysis and insight from the best in the business.

From Freud, to Cialdini, to Pavlov, to Schachter, to Goleman, these studies are insightful, analytical, sometimes surprising, but most importantly, effective and actionable. Pair that with the insight and human intelligence factor of best-selling author and social skills coach Patrick King, and you have a guide that can be listened to equally for education, as for helpful, real advice.

Small and subtle actions, big results:

- Chapter 1. How to Improve People's Moods.
• Chapter 2. How to Turn Enemies into Friends.
• Chapter 6. How to Gain Trust and Credibility.
• Chapter 7. How to Work Well With Others.

- Chapter 8. How to be More Endearing.
• Chapter 10. How to Lead Anyone.
• Chapter 11. How to Avoid Being Judged.
• Chapter 13. How to be Funny and Charismatic.

A better career? You better believe that the people with the most promotions and highest salaries aren't just the most qualified. Better love life? Being likable keeps you a potential date to anyone you want. Better relationships and friendships? Not only that, but you open the door to people wanting to be friends with you. Likability is the hidden force that makes people appear to be lucky in life, and receive more opportunities than they know what to do with.