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Couverture de The Digital Fundraising Blueprint: How to Raise More Money Online for Your Nonprofit

The Digital Fundraising Blueprint: How to Raise More Money Online for Your Nonprofit

De : Jeremy Haselwood
Lu par : Jeremy Haselwood
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    Description


    Written by a fundraiser for fundraisers. 

    The Digital Fundraising Blueprint provides a one-stop resource for nonprofits to use when it comes to raising more money online. The strategies and tactics contained in this book are the exact same ones used by the author, a digital fundraising consultant, that helped raise over $100 million for nonprofits. Now, you have access to the same tips and frameworks, which can power your nonprofit to do more good in the world. 

    This book goes into detail about raising money via website content, email, social media, social media ads, search engine marketing, online display ads, mobile, and more! In addition, this book is loaded with tips that you can immediately put into place to incrementally generate more money for your nonprofit. What about Snapchat, Amazon Alexa, and Facebook Live? There are tips on those in this book as well. Looking for ways to incorporate digital with your direct mail fundraising efforts? That’s in here, too. 

    For a beginner audience, it provides education on digital fundraising terms and marketing channels. For nonprofit leaders that may not be directly engaged with the digital efforts of its organization, this book will provide a baseline to understand the concepts and learn how to ask the right questions. 

    For a more advanced digital fundraising audience, this book will include several tips for digital creative, testing ideas, donation page recommendations, and an overview of the digital fundraising ecosystem. The content of this book will spark ideas that will help you take your digital fundraising to the next level. 

    In addition to providing information on what digital fundraising is and how to use it, this book also walks the listener through how to plan and organize your fundraising efforts. 

    This is the most comprehensive book on the market about digital fundraising, based on real-life experience, not theories or second-hand knowledge. 

    The following are topics covered in The Digital Fundraising Blueprint:

    The Digital Fundraising Ecosystem Overview
    Digital Fundraising Components
    Your Website
    Website Hierarchy of Content
    Website User Experience (UX)
    Website Branding and Positioning
    Website Email Capture Tips
    Donation Page Tips
    Website Content Tips
    Website Tracking & Analytics
    Website Search Engine Optimization (SEO)
    Website Privacy Policy, Terms & Conditions, and GDPR
    Email
    Email Acquisition Tips
    The Anatomy of a Fundraising Email
    Fundraising Email Tips
    Affirmation Email Tips
    CAN-SPAM Overview & Email Blacklisting
    Email List Hygiene
    Email Testing
    Email Design Tips
    Social Media Overview
    Facebook
    YouTube
    Instagram
    Twitter
    LinkedIn
    Snapchat
    Digital Media Overview
    Search Engine Marketing (SEM)
    Google Ad Grants
    Online Display Ads
    Social Media Ads
    Content Marketing
    Digital Integration with Direct Mail
    Mobile Fundraising
    Other Digital Fundraising Channels
    The Digital Fundraising Funnel
    Annual Digital Fundraising Planning
    Types of Annual Planning Assets
    How to Prioritize Your Digital Fundraising Channels
    Digital Campaigns Overview

    ©2018 Jeremy Haselwood (P)2019 Jeremy Haselwood

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