• The Art of Social Selling

  • Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
  • De : Shannon Belew
  • Lu par : Judy Hoctor
  • Durée : 7 h et 42 min
  • Version intégrale Livre audio
  • Date de publication : 18/02/2014
  • Langue : Anglais
  • Éditeur : Gildan Media, LLC
  • 3 out of 5 stars (1 notation)

Prix : 19,40 €

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Description

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

Listeners will learn how to:

  • Use content and conversations to build online relationships that transition to sales
  • Execute realistic sales strategies for each of the major social media platforms
  • Spot social media trends that may influence future buying behaviors
  • Sell online in B2B and B2C environments
  • Turn social shares (likes, favorites, +1s) into social sales
  • Set tangible goals
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.

©2014 Shannon Belew (P)2014 Gildan Media LLC

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Notations

Global

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Histoire

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Trier par :
  • Global
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Histoire
    3 out of 5 stars

Good book for beginners to social media marketing

Some interesting parts but quite basic. I was looking for something more advanced. The voice was a bit distracting at times. Very robotic. A good book though if you're new to social media.

Trier par :
  • Global
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Histoire
    3 out of 5 stars
  • Kristen C.
  • 04/06/2014

Couldn't finish, which is rare for me.

I almost always purchase business/marketing/branding books in the audio format because that's how I learn best. I found this book difficult to listen to, though. I didn't enjoy the narrator; I felt like I was listening to Siri for hours on end and decided not to finish the audiobook. I'm going to borrow the book from the library, because I hope to learn as much about this topic as possible.

6 sur 10 personne(s) ont trouvé cet avis utile.