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    Description

    Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

    Listeners will learn how to:

    • Use content and conversations to build online relationships that transition to sales
    • Execute realistic sales strategies for each of the major social media platforms
    • Spot social media trends that may influence future buying behaviors
    • Sell online in B2B and B2C environments
    • Turn social shares (likes, favorites, +1s) into social sales
    • Set tangible goals
    • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

    Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.

    ©2014 Shannon Belew (P)2014 Gildan Media LLC

    Ce que les auditeurs disent de The Art of Social Selling

    Notations
    Global
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    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

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    • Global
      3 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      3 out of 5 stars

    Good book for beginners to social media marketing

    Some interesting parts but quite basic. I was looking for something more advanced. The voice was a bit distracting at times. Very robotic. A good book though if you're new to social media.

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    • Global
      4 out of 5 stars
    • Interprétation
      2 out of 5 stars
    • Histoire
      3 out of 5 stars
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    • KM Channel
    • 04/06/2014

    Couldn't finish, which is rare for me.

    I almost always purchase business/marketing/branding books in the audio format because that's how I learn best. I found this book difficult to listen to, though. I didn't enjoy the narrator; I felt like I was listening to Siri for hours on end and decided not to finish the audiobook. I'm going to borrow the book from the library, because I hope to learn as much about this topic as possible.

    6 personnes ont trouvé cela utile