Leading to Win the Marine Corps Way
Using Maneuver Warfare to Lead a Winning Organization
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Leading to Win the Marine Corps Way
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Michael Prichard
À propos de cette écoute
Leadership strategy designed for the battlefield, adapted for the boardroom.
Based on a cover story in the Harvard Business Review entitled "Maneuver Warfare", Leading to Win the Marine Corps Way shows business leaders and managers how to adopt the principles and strategies that have made the Marine Corps so successful.
Written by a Wharton professor and two former marines who have now moved on to the business world, the book brings a consummate mix of business savvy and military know-how to bear on the challenges faced by today's managers. The centerpiece of the management model it espouses is maneuver warfare, in which the forces of disorder and uncertainty are used to undermine an enemy's ability to fight as a coordinated, effective whole.
In Leading to Win the Marine Corps Way, rousing case studies and examples culled from both military and business history illustrate the power of maneuver warfare tactics and how to use them to win the war for profits and market share.
©2006 Jason A. Santamaria, Vincent Martino, Eric K. Clemons (P)2005 McGraw Hill-Ascent Audio
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