Gratuit avec l’offre d'essai

  • Hit Makers

  • The Science of Popularity in an Age of Distraction
  • De : Derek Thompson
  • Lu par : Derek Thompson
  • Durée : 11 h et 34 min
  • 4,2 out of 5 stars (5 notations)

Écoutez en illimité un large choix de livres audio, créations & podcasts Audible Original et histoires pour enfants.
Recevez 1 crédit audio par mois à échanger contre le titre de votre choix - ce titre vous appartient.
Gratuit avec l'offre d'essai, ensuite 9,95 €/mois. Résiliez à tout moment.
Couverture de Hit Makers

Hit Makers

De : Derek Thompson
Lu par : Derek Thompson
Essayer pour 0,00 €

9,95 € par mois après 30 jours. Résiliez à tout moment.

Acheter pour 25,14 €

Acheter pour 25,14 €

Utiliser la carte qui se termine par
En finalisant votre achat, vous acceptez les Conditions d'Utilisation. Veuillez prendre connaissance de notre Politique de Confidentialité et de notre Politique sur la Publicité et les Cookies.
Les membres Amazon Prime bénéficient automatiquement de 2 livres audio offerts chez Audible.

Vous êtes membre Amazon Prime ?

Bénéficiez automatiquement de 2 livres audio offerts.
Bonne écoute !

    Description

    Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters but rather their friends, followers, and imitators - the audience of your audience. 

    In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste", and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold yet sneakily recognizable. 

    All businesses, artists, and people looking to promote themselves and their work want to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the 21st century - people's attention. 

    From the dawn of impressionist art to the future of Facebook, from Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. 

    In Hit Makers, Derek Thompson investigates: 

    • The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses 
    • Why Facebook is the world's most important modern newspaper 
    • How advertising critics predicted Donald Trump 
    • The fifth grader who accidentally launched "Rock Around the Clock", the biggest hit in rock and roll history 
    • How Barack Obama and his speechwriters think of themselves as songwriters 
    • How Disney conquered the world - but the future of hits belongs to savvy amateurs and individuals 
    • The French collector who accidentally created the Impressionist canon 
    • Quantitative evidence that the biggest music hits aren't always the best 
    • Why almost all Hollywood blockbusters are sequels, reboots, and adaptations 
    • Why one year - 1991 - is responsible for the way pop music sounds today 
    • Why another year - 1932 - created the business model of film 
    ©2017 Derek Thompson (P)2017 Penguin Audio

    Commentaires

    "Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off." (Adam Grant, Wharton professor and New York Times best-selling author of Originals and Give and Take)

    “While giving Lady Luck her due, Thompson studiously examines the myriad factors that make the things we buy, like and follow so irresistible: whether Facebook, TV shows such as Seinfeld, Bumble (the app, not the insect), even favorite lullabies. In Hit Makers, his first book, Thompson tackles this mystery with solid research, ready wit and catchy aphorisms...a wonderful book.” (USA Today

    Hit Makers is thoughtful and thorough, a compelling book...a terrific look at what makes a hit, from the Mona Lisa to Donald Trump.” (Vox) 

    Ce que les auditeurs disent de Hit Makers

    Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.
    Global
    • 4 out of 5 stars
    • 5 étoiles
      2
    • 4 étoiles
      2
    • 3 étoiles
      1
    • 2 étoiles
      0
    • 1 étoile
      0
    Interprétation
    • 4 out of 5 stars
    • 5 étoiles
      2
    • 4 étoiles
      2
    • 3 étoiles
      1
    • 2 étoiles
      0
    • 1 étoile
      0
    Histoire
    • 4 out of 5 stars
    • 5 étoiles
      2
    • 4 étoiles
      2
    • 3 étoiles
      1
    • 2 étoiles
      0
    • 1 étoile
      0

    Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.

    Trier par :
    Filtrer
    • Global
      3 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      3 out of 5 stars

    Could have been 10 times shorter

    This book is fine but lingers way too much on peripheral information that doesn’t further the author’s thesis. The meat is good but drowned in fluff.

    Une erreur s'est produite. Réessayez dans quelques minutes.

    Merci. Votre vote a été pris en compte.

    Vous avez donné votre avis sur cette évaluation !