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Giftology
- The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
- Lu par : Drew Birdseye
- Durée : 2 h et 8 min
Échec de l’élimination de la liste d'envies.
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Description
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.
But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.
John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.
Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:
- Mastering reciprocity, the hidden bottom line booster
- Laser-targeting whom to give a gift and when to use thrift
- Uncovering your client's inner circle and becoming part of it
Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
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Ce que les auditeurs adorent à propos de Giftology
Moyenne des évaluations utilisateurs. Seuls les utilisateurs ayant écouté le titre peuvent laisser une évaluation.Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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- Robin Ruud
- 05/07/2017
Has one beautiful sentence
The idea is amazing and the anecdotes are somewhat inspiring, but sadly, there isn't that much that goes into the concept. The whole book can be comprehensively summarized in pretty much two or three sentences.
13 personnes ont trouvé cela utile
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- Brett
- 27/01/2017
Great concept but left me wanting more
This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.
I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.
I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.
I do not recommend this book.
11 personnes ont trouvé cela utile
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- Nick
- 25/01/2019
Too promotional
The book keeps referencing his online website for content that should have been included in the audiobook
4 personnes ont trouvé cela utile
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- Eric C. Boughman
- 17/07/2018
No bonus but an okay story of gift experiences
I found it to be a somewhat interesting story, but nothing overly exciting. There is value in the content but the author is short on details and rather sends you to his website for "bonus information" about 10 times throughout the book. I actually went looking for this promised bonus information, and after having to register for the newsletter, unfortunately couldn't find it. I feel a bit cheated.
4 personnes ont trouvé cela utile
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- Kim P.
- 23/08/2018
This book was a very long advertisement for the office Co.
As a sales person of over 20 years I was hoping to glean valuable information from this book about giftgiving to clients. I was disappointed. It seems to have very little valuable information and be mostly a book pointing to the author’s Co. that is a gift service company that companies can hire. I found that it did not answer some very basic questions like, “what if your company does not want to pay for gifts? Should the sales rep? Would that make them personal rather than business gifts? Could they be a tax write-off?”, Or “What if you are in a regulated industry that does not allow gifts? Are there ways around it?“, I have run into both of these scenarios over the years and this book provided no valuable information for some of those basic questions. I think this information could have been compiled into a small pamphlet. It’s not really worth the read. I like the concept of giftgiving and the author is creative. However, I did not find his book to be useful, and the sales pitch for his company at the conclusion let me know the underlying purpose of the book.
2 personnes ont trouvé cela utile
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- Sarah
- 17/11/2019
Not what I expected but still liked it
This is more of a guided manual for what to do to impress your clients if you are a large corporation or dealing with clients that spend an absorbent about of money with your brand. But the message was still good and I still liked the book
1 personne a trouvé cela utile
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- Utente anonimo
- 07/06/2023
Excellent concept, well written, and a very pleasant narrator
Phenomenal book and very well read. I will probably listen to this one again. Thank you!
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- Brian
- 05/06/2023
Intentionally accurate
Realty good stuff and easy to listen and relate to my business. Thank you very much
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- Mary Sonnier
- 03/06/2023
Great strategy
I loved learning the impact of giving. Probably one of the most well presented writings I’ve listened to in a while.
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- John Kaddouri
- 27/04/2023
getting back to the basics!
Really appreciated the insight and recommendations. Look forward to implementing this in both my personal and professional life.
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- Viktoria
- 05/03/2021
Nichts Neues
Die wichtigsten Aussagen kann man in drei Minuten zusammenfassen. Das Buch ist etwas lang gemacht & sehr werblich. Ein paar Ideen sind ganz gut, auch wenn nicht neu.