In this episode of The Clerics of Marketing, Adam and Brian kick things off with a hilarious parenting story involving a stunt-happy five year old, a broken baby gate, and an intense scavenger hunt that ends with some gentle psychological warfare. From there, they jump straight into a real conversation about AI and the rising trend of contractors trying to replace an entire marketing department with a twenty dollar subscription.

Adam shares a story from a contractor group about someone who almost paid a consultant to build complex automations before discovering that another AI tool could knock it out in a few hours. That sparks a deeper discussion on why AI is powerful but not a full replacement for strategy, local market understanding, or real human experience. The guys break down the trap of set it and forget it marketing, show how AI defaults to generic suggestions with no nuance, and demonstrate the difference between asking an AI for ideas and actually giving it direction, context, and expertise.

You’ll hear examples of how The Marketing Clerics uses AI as a tool, not a department. They walk through real use cases for contractors including research, persona development, content repurposing, simplifying complex explanations, building templates, and speeding up communication. Adam even shares one of his custom agents that takes a single analogy and explodes it into dozens of social post concepts and talking head prompts.

Adam and Brian also break down when you should never rely on AI: strategy, brand voice, ideation, images of your team, or anything that requires real understanding of homeowners. The message is simple. AI should amplify your expertise, not pretend to have it.

If you’ve ever wondered how to use AI the right way in your contracting business without losing your authenticity or sabotaging your brand, this episode gives you a practical roadmap with plenty of laughs along the way. Tune in for real talk, real tactics, and a reminder that automation will never replace your experience in the field. Subscribers get new weekday episodes at 7 a.m.