Couverture de The Table: Real Talk on Marketing and Strategy for Entrepreneurs

The Table: Real Talk on Marketing and Strategy for Entrepreneurs

The Table: Real Talk on Marketing and Strategy for Entrepreneurs

De : Mise en Plan | Dani Henneberger
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Pull up a chair for real conversations about marketing strategy, entreprenuership, and growing a business on your terms. Host Dani Henneberger, strategic marketing advisor and founder of Mise en Plan, shares trade secrets, simple frameworks, and a fresh perspective to help you find clarity and take action. Along the way, you’ll hear from guest experts who bring candid insights and honest advice to help you grow with purpose—not pressure.Mise en Plan | Dani Henneberger
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    Épisodes
    • Episode 2: Wear Your Customer Hat
      Jul 10 2025

      Are you stuck creating offers and messages that never quite land? In this episode, we challenge the conventional wisdom of obsessing over your customers. Instead, I invite you to put on your “customer hat” and see your business through their eyes.

      I share real-world stories, including how a simple shift in perspective helped a client’s snack business break out of its niche and reach new audiences. I also break down why traditional customer avatars and ideal client worksheets aren’t enough, and how true empathy and embodiment can transform your messaging, offers, and growth.

      You’ll learn:

      • The critical difference between thinking about your customers and thinking like them

      • Why outdated personas and assumptions can sabotage your marketing

      • Practical ways to gather real customer insights—beyond surveys and spreadsheets

      • How to run a “customer hat audit” of your website and sales pages

      • The power of collaboration and feedback in refining your message

      Whether you’re a seasoned founder or just getting started, this episode offers actionable steps to reconnect with your audience and create offers that truly resonate. Plus, discover how to bring others into your process for more creative, effective results.

      • Stop relying solely on data and old personas—start embodying your customer’s perspective.

      • Engage in honest, open conversations with real customers to uncover what truly matters to them.

      • Use reviews, testimonials, forums, and social listening to gather unfiltered insights.

      • Regularly audit your messaging and user experience through the eyes of your ideal client.

      • Collaboration and outside perspectives can reveal blind spots and spark new ideas.

      • Free Website Wellness Checklist

        • VIP Days and Prepped for Success strategic partnerships


        Links & Resources:
        ✨ Book a strategy session:
        ✨ Learn more about Mise en Plan
        ✨ Connect on Instagram (@miseenplan)


        Subscribe to The Table so you never miss an episode. And if you enjoyed this conversation, I’d love for you to leave a review—it helps more founders find clarity without the hustle.

        Thanks for pulling up a chair with me today. See you next time—I’ll make sure to save you a seat.

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      13 min

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