⚠️ Note: This episode is from the Intentional Documentary® era. I’ve kept it in the public archive because Melissa’s insights still hold, especially for anyone craving a more human, joyful approach to marketing.

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Melissa Cassera makes marketing feel lighter — without losing meaning.

In this conversation, we explore how to tell better stories, connect more deeply, and ditch performative strategies that drain your energy.

You’ll walk away rethinking urgency, creativity, and how to keep your business personal in all the right ways.

Topics covered:

• Why “epic” storytelling isn’t always the answer in business
• How to create urgency without using fear or scarcity
• Crafting limited-time offers that feel playful, not pushy
• The value of silent obsessors (and how to connect with them)
• Designing marketing that matches your energy and values
• Reusing content without it feeling stale
• The power of private connection over public engagement
• Melissa’s iconic photo moment: seeing her name on screen as a screenwriter

Connect with Melissa and access the archived episode resources here: 

→ dangerouslygoodstories.com/intentional-documentary-archive

Where Melissa Is Now:

Since this episode aired, Melissa has continued her multifaceted work as a screenwriter, Amazon bestselling author, ghostwriter, and publicity strategist. With nearly two decades of experience, she’s helped clients land book deals, major media, and thriving businesses built on captivating copy.

You can learn more at melissacassera.com