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How to Become a Better Negotiator Description

Whether it's at home or at work, so much of our lives involves negotiating to get what we want. From negotiating a higher salary, to lowering costs from suppliers, to hammering out a new contract with a major customer, or even deciding where to go on vacation, the only way to consistently arrive at successful conclusions is to master the art of negotiation. Updated with completely new tactics and strategies, How to Become a Better Negotiator lets listeners in on the same high-level skills that experienced negotiators use. The book covers important topics such as listening, assertiveness, and how to deal with hostile opponents. In addition, the book now features new chapters on:

  • preparation, including identifying issues and interests, and determining alternatives to a deal and reserve price
  • the five basic steps of negotiation and "doing the deal"
  • typical negotiating pitfalls and how to avoid them.
  • ©2008 Richard A. Luecke and James G. Patterson (P)2008 Brilliance Audio, Inc.
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