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Since its first publication in 1960, Maxwell Maltz’s landmark bestseller has inspired and enhanced the lives of more than 30 million readers! In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original...

Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics. Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling. Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts.

In addition to being the author of the 35-million-copies best seller Psycho-Cybernetics, one of Dr. Maxwell Maltz's crowning achievements was the formation of an audiobook called Zero Resistance Living. In this powerful program, read by president of the Psycho-Cybernetics Foundation, Matt Furey, you are taken behind the scenes, wherein you hear the type of dialogue Dr. Maltz regularly engaged in with many of his students and patients over the course of his legendary career.

Psycho-Cybernetics bridges the gap between our mechanistic models of the brain's functioning (clichés like "your brain is a wonderful computer") and the knowledge of ourselves as being a lot more than machine. Maltz's genius was in saying that while we are "machines", and while the dynamics of goal setting and self-image might best be described in mechanistic terms, the fantastic variety of our desires and our ability to create new worlds are uniquely human.