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Do you want to feel and do better? The biggest problem you face is that most self-help, training, and coaching is outdated and ineffective in our challenging world. Why? It’s NOT rooted in cutting-edge science about how your brain ACTUALLY works and what ACTUALLY stops you from fulfilling your potential. The solution? Become a “Habit Mechanic.” Dr. Jon Finn will teach you how. This NEW, uniquely powerful approach draws on proven insights from cutting-edge neuroscience, behavioral science, psychology, and world champions.

As artificial intelligence reshapes the workplace, you face an unprecedented challenge—one this book transforms into an extraordinary opportunity! Whether you're anxious about your future, struggling to harness AI’s potential, leading teams through change, or preparing to become a Human-AI Coach, Dr. Jon Finn reveals a groundbreaking “first principles” approach to supercharging human cognitive performance—just as sports science revolutionized world-champion athletes' physical abilities.