Résultats lu par "Christopher Price" dans Toutes les catégories

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Americans are greatly concerned about the number of our troops killed in battle - 100,000 dead in World War I; 300,000 in World War II; 33,000 in the Korean War; 58,000 in Vietnam; 4,500 in Iraq; over 1,000 in Afghanistan - and rightly so. But why are we so indifferent, often oblivious, to the far greater number of casualties suffered by those we fight and those we fight for? This is the compelling, largely unasked question John Tirman answers in The Deaths of Others. Between six and seven million people died in Korea, Vietnam, and Iraq alone, the majority of them civilians.

Men tend to express their anger differently than women do. Research shows men are often more violent and less willing to confront and deal with their emotions than women. Written by a psychologist who specializes in the treatment of male rage, Beyond Anger shows the angry - and miserable - man how to change his life and relationships for the better. This book helps men understand their anger by explaining what the specific symptoms of chronic anger are and by showing angry men how their actions negatively affect family, friends, and coworkers.

Since the death of bin Laden in 2011, ISIS has risen, al-Qaeda has expanded its reach, and right-wing extremists have surged in the US for the same simple reason: terrorism works. It’s not caused by psychosis or irrationality, as the media often suggests. Instead, it’s terrifyingly logical. Violent acts produce political results. To show why, Walter Laqueur and Christopher Wall explore the history, rationales, and precepts of terrorism, from the assassination of Tsar Alexander II, through the terror campaigns by Irish and Indian nationalists, and to the Nazis and Italian Fascists.

Repairman Jack doesn’t believe a house can be haunted. But he’s about to change that tune… In the borough of Queens, just across the river from Manhattan, two clever practitioners of spiritualist hocus-pocus use high-tech tricks to dupe their marks. Perhaps they’re too good: they’ve lured too many clients from other mediums and are now under attack. Unable to go to the police for fear of exposing their own scams, they hire Repairman Jack to fix their problem.

Repairman Jack has been tearing up the urban adventure scene ever since he was introduced in the New York Times best seller, The Tomb. Jack has no last name, no social security number, and no qualms when it comes to getting the job done - even if it means putting himself in serious danger. Hosts starts with a bang when Jack has to stop a psychotic's shooting rampage on a subway car - but there are witnesses, and Jack’s essential anonymity is threatened.

The Hartford Whalers were a beloved hockey team from their founding in 1972 as the New England Whalers. Playing in the National Hockey League's smallest market and arena after the World Hockey Association merger in 1979, they struggled in a division that included both the Boston Bruins and Montreal Canadiens—but their fans were among the NHL's most loyal. In 1995 new owners demanded a new arena and, when it fell through, moved the team to North Carolina, rebranding as the Hurricanes.

Stacking the Deck offers a proven, practical approach for inspiring meaningful, lasting change across an organization. Stacking the Deck presents a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

As president and CEO of Scripps Health, one of America's most prestigious health systems, Chris Van Gorder presided over a dramatic turnaround, catapulting Scripps from near bankruptcy to a dominant market position. While hospitals and health systems nationwide have laid people off or are closing their doors, Scripps is financially healthy, has added thousands of employees (even with a no-layoff philosophy), and has developed a reputation as a top employer. What are the secrets to this remarkable story?

On June 6, 2015, inmates Richard Matt and David Sweat escaped from Clinton Correctional Facility, New York State's largest maximum security prison. The media was instantly obsessed with the story: aided by a prison seamstress who smuggled hacksaw blades, chisels, and drill bits inside the facility via a vat of raw hamburger meat, the two convicted murderers sliced their way through steel cell walls, meandered through a maze of tunnels, climbed out of a manhole, and walked off into the night.

There are certain moments that simply transcend sports. They become larger than life and bigger than anyone ever thought possible, leaping off the field, the court, or the diamond and into the annals of not only history, but the very fabric of the American milieu. We all just witnessed such a moment on February 5th, 2017, when the New England Patriots battled back from the largest deficit in Super Bowl history to once again become world champions and secure Tom Brady’s legacy as the greatest quarterback of all time.

In the past decade, no individual act of violence has killed more people in the United States than the mass shooting. This well-researched, forcefully argued book answers some of the most pressing questions facing our society: Why do people go on killing sprees? Are gun-free zones magnets for deadly rampages? What can we do to curb the carnage of this disturbing form of firearm violence?

Nothing is what it seems. Karl and Marte Vollan live in an isolated farmhouse in rural Norway. It seems like paradise, until suddenly it becomes a living nightmare. During the dead of winter, Karl tries to drive heavily pregnant Marte to hospital. But before he can get his car out of the thick snow and off their land, they are attacked by a hooded figure. The stranger is holding a hatchet, and it is covered in dark blood. Karl desperately tries to get them both away, but their attacker overpowers them. He escorts them back to their home, locks the doors, and cuts the phone lines.

The Physics of Life argues that the evolution phenomenon is much broader and older than the evolutionary designs that constitute the biosphere, empowering listeners with a new view of the globe and the future, revealing that the urge to have better ideas has the same physical effect as the urge to have better laws and better government. This is evolution explained loudly but also elegantly, forging a path that flows sustainability.

The most powerful political tool of the modern presidency is control of the message and the image. In Republic of Spin - a vibrant history covering more than 100 years of politics - presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work.

The first season of the Tor.com Collection includes the following Tor.com audiobooks originally published separately in the fall of 2015: The Sorcerer of the Wildeeps by Kai Ashante Wilson; Witches of Lychford by Paul Cornell; Sunset Mantle by Alter S. Reiss; Binti by Nnedi Okorafor; The Last Witness by K. J. Parker; Of Sorrow & Such by Angela Slatter; Envy of Angels by Matt Wallace; The Builders by Daniel Polansky....

The inside story of the most audacious public health campaign of the 21st century. In 2002, a dynamic doctor named Thomas Frieden became health commissioner of New York City. With support from the new mayor, billionaire Michael Bloomberg, Frieden and his health department team prohibited smoking in bars, outlawed trans fats in restaurants, and attempted to cap the size of sodas, among other groundbreaking actions.

With a single blow, Cete won both honor and exile from his last commander. Since then he has wandered, looking for a place to call home. The distant holdings of the Reach Antach offer shelter, but that promise has a price. The Reach Antach is doomed. Barbarians, traitors, and scheming investors conspire to destroy the burgeoning settlement. A wise man would move on, but Cete has found reason to stay. A blind weaver woman and the beautiful sunset mantle lure the warrior to wager everything he has left.

They met at the worst possible moment...or maybe it was just in time. David McClain was about to go to war, and Lindsey Wood was there at his going-away party, capturing his heart when falling for a woman was the last thing on his mind. While David was serving his country, he stayed in close contact with Lindsey. But war changes a person, and when he came home very little had the same meaning that it had before - including the romance that had sustained him.