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As Rick Pitino says, great leaders aren't born great; they learn great leadership along the path of life. Now in Lead to Succeed, Pitino shares the ten traits of great leadership he discovered and has cultivated in himself, and shows listeners how they, too, can become leaders.

A life-changing guide to achieving your goals, by the 2013 NCAA champion college basketball coach and #1 New York Times bestselling author. Rick Pitino is famous as one of the most dynamic and successful basketball coaches of our time, leading the University of Louisville Cardinals to the NCAA basketball championship in 2013, and is renowned for writing the #1 New York Times best-selling success and leadership book, Success is a Choice.

For Rick Pitino, the first coach to bring teams from three different schools to the Final Four, success isn’t about shortcuts. Pitino’s secret - and the reason he has become both a great coach and one of the most sought-after motivational speakers in the nation - is his strategy of overachievement. Now, in Success Is a Choice, he takes the same proven methods that have earned him and his teams legendary status and gives you a 10-step plan of attack that will help you become a winner at anything you set your mind to.

Rick Pitino is a basketball icon: the only coach in college history to lead three different schools to the Final Four, the winner of the 1996 NCAA championship, the owner of a sparkling career record, a bestselling author, and a lock for the College Basketball Hall of Fame. Yet Pitino's journey has not been without life-altering adversity.

On September 26, 2017, the biggest recruiting scandal in college basketball history sent shock waves through the world of sports. Caught up in a massive FBI and NCAA investigation - and the intense media spotlight - was Rick Pitino, the Louisville Cardinals’ Hall of Fame coach. Here, from Pitino himself, comes the real story of the ongoing case and the hard truth about how college hoops has been pushed to the brink of disaster by greed, bad actors, and shoe company money.