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You made it! Welcome to The Brand Or Bust Show. I am your host, Jonathan Glen. Here I excitedly blather on about all things to help you, my home service, trades and contractor business owner friends, the most effective way to position your business as the go-to service provider in your marketplace so you can catapult past your competitors, ooze value and kick the ass you want and see the success you work hard for and deserve!Subscribe, take notes, and implement; let's go!

Since the dawn of time, across almost every culture, there have been legends of shape-shifters. Men who turn into beasts and prey upon anyone unfortunate enough to cross their path. Of the shape-shifter tales, none invokes as much terror as the legend of the werewolf. The stories of men who become wolves persisted through the centuries from campfire folk tales to the modern age, where we are still thrilled and horrified by tales of bloodthirsty predators in our midst.

This book is about how businesses can adopt a Single Organizing Idea and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN's Sustainable Development Goals, its no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential that a Single Organizing Idea can bring to any business prepared to take its head out of the sand and proactively respond to today's challenges.

The fourth and final installment in POLITICO’s Playbook 2012 series once again provides an unprecedented minute-by-minute account of the race for the presidency. The End of the Line follows President Barack Obama and Republican challenger Mitt Romney as their campaign teams go all-in to win in the critical final weeks of the 2012 election.