It’s January 1st and I wanted to kick off the year with something real. Not motivation. Not hype. Discipline.

In this episode of The Brand or Bust Show, I break down 75 Hard and why it’s the one program I keep coming back to when I need to tighten my habits, sharpen my mindset, and get myself back on track.

75 Hard was created by Andy Frisella, and despite what people think, this is not a fitness challenge. This is a mental toughness and self-discipline program. The physical results are a side effect. The real win is upstairs.

I walk through:

• What 75 Hard actually is and what most people misunderstand
• The daily non-negotiables of the program
• Why people fail fast and where they usually fall apart
• How I personally structure the workouts, water, reading, and diet
• How to gamify the water requirement so it doesn’t wreck you
• Why early mornings change everything
• How this program directly impacts mental health, confidence, focus, and sleep
• Why discipline beats motivation every single time

I’ve started 75 Hard multiple times. I’ve completed it multiple times. I’ve failed it too. And I can tell you without hesitation that this is the one program that consistently resets me mentally, physically, and professionally.

If you’re a business owner who feels scattered, inconsistent, or frustrated with your own follow-through, this episode is for you.

No shortcuts. No excuses. Just a system that forces you to do the work, especially on the days you don’t feel like it.

If you want to kick off 2026 with clarity, structure, and momentum, this is where I’d start.

In this episode of The Brand or Bust Show, I’m flipping the script a bit. This one isn’t about brand strategy or brand positioning tips—it’s about something way more basic but just as powerful: supporting small and medium-sized businesses without spending a single dollar.

I break down 10 ways you can show up for the business owners in your life—whether they're friends, family, or just local businesses you believe in. These are practical things you can do online in just a few minutes that actually move the needle for small businesses struggling to stay visible in this economy.

We’re talking likes, shares, reviews, referrals, and a few moves you probably haven’t even thought of—but they make a legit difference.

Give it a listen, pick a few businesses, and take action this week.

Let’s go.

Hey there, folks—this episode is straight-up spontaneous 🤷🏻‍♂️, but it’s packing some seriously useful ammo for your branding arsenal. I’m talking about choosing the right base color for your home service business vehicle wrap—because you’re not trying to blend in, you’re trying to be remembered.

If you’re ready to stand out and make sure every cent of your vehicle wrap investment counts, tune in. Let’s make that ride pop and have the neighborhood talking!

ALSO i'd love to hear from you, head over to www.thebrandorbustshow.com fill out the basic form (no, i wont email you or put you on a list) and let me know what you would like to hear about, what you have been struggling with OR what worries you in today's challenging business world.