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Results by "Bill Schwab" in All categories
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Death to All Sacred Cows
- How Successful Businesses Put the Old Rules Out to Pasture
- By: Beau Fraser, Bill Schwab, David Bernstein
- Narrated by: Johnny Heller
- Length: 4 hrs and 10 min
- Unabridged
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Three award-winning advertising executives prove that in business, Sacred Cows deserve to die. Don't get us wrong. While the authors have nothing against cows in general (they love steak) they do have a problem with Sacred Cows: Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.
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Death to All Sacred Cows
- How Successful Businesses Put the Old Rules Out to Pasture
- Narrated by: Johnny Heller
- Length: 4 hrs and 10 min
- Release date: 03/03/2008
- Language: English
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