Résultats lu par "Johnny Heller" dans Toutes les catégories

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

George, aka "Suds," is about to enter the fifth grade, where he and his classmates will be the "top dogs" of the whole school. Maybe the teachers and principal think they're in charge, but Suds and his friends know who really runs things. To get ready for this responsibility, Suds must project cool and be a leader. But what does it mean to be a leader?

Clarence L. "Kelly" Johnson led the design of such crucial aircraft as the P-38 and Constellation, but he will be more remembered for the U-2 and SR-71 spy planes. His extraordinary leadership of the Lockheed "Skunk Works" cemented his reputation as a legendary figure in American aerospace management.

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

A heartbreaking novel that offers no easy answers, Give a Boy a Gun addresses the growing problem of school violence. Although it is a work of fiction, it could tragically be the leading nightly news story in any community. After a high school shooting at her alma mater, a college journalism student returns home to interview students, teachers, parents, and friends of the suspects. Intermingled with her interviews are journal entries written by the two troubled boys responsible for the shooting.

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

First published in 1961, this is the autobiography of Harpo Marx, the silent comedian of The Marx Brothers fame. Always silent on the stage and screen, Harpo speaks for the first time and shares the story of his remarkable life with humor, intelligence, and love. A truly gifted musician, brilliant comic, and wonderful person, Harpo comes alive in Harpo Speaks.

Cody Lee Carson leaves his old self behind as he starts at a new school for his fifth-grade year. The new Cody is a brilliant author who keeps a journal to record this stunning transformation, but changing is not easy. Has Cody really left his old self behind?

A landmark short story collection that put the more character-based New Wave science fiction on the map, Dangerous Visions won several prestigious awards and was nominated for many others. This now-classic anthology includes thirty-three stories by thirty-two award-winning authors, over half of whom have won multiple Hugo and Nebula Awards.

A complete crime fiction box set! Homicide detective Thomas Prescott may be retired—but a serial killer, a high-profile murder, an ill-fated cruise, and a chilling small-town crime add more than enough excitement to his hard-earned rest. This collection includes the first four books: Unforeseen, Gray Matter, The Afrikaans, and Show Me.

For more than three decades, the Grumman F-14 Tomcat was the US Navy’s premier carrier-based, multirole fighter jet. From its harrowing combat missions over Libya to its appearance on the silver screen in movies like Top Gun and Executive Decision, the F-14 has become an icon of American air power. Now, for the first time in a single volume, Tomcat Fury explores the illustrious combat history of the F-14, from the Gulf of Sidra to the Iran-Iraq War to the skies over Afghanistan in the Global War on Terror.

Past mysteries reappear in this terrifying tale in which forgotten Cold War secrets make a disturbing reappearance, from a writer Stephen King has called “a master.” On a clear October day, the American skies empty after hundreds of pilots refuse to fly, triggering a complete ground stop as...

Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions - until a team of downtrodden detectives triumphed over some of America's most expensive lawyers to bring this powerful quartet to justice.

The Kind Worth Killing has descriptive copy which is not yet available from the Publisher...

A teacher at a New England prep school ignites a gender war—with deadly consequences—in this dark and provocative novel by the bestselling author of The Passenger “Suspenseful and utterly riveting!”—Tess Gerritsen When Alexandra Witt joins the faculty at Stonebridge Academy, she’s...

As young boys, Orville and Wilbur Wright loved all things mechanical. As young men, they gained invaluable skills essential for their success by working with printing presses, bicycles, motors, and any sort of machinery they could get their hands on. As adults, the brothers worked together...

Marley & Me has descriptive copy which is not yet available from the Publisher...

Thirteen-year-old Mark Harrison has a week to hike across the desert. He will meet his parents on the other side. By his fourth day, he’s made good time. As he settles in for the night, he gazes up at the stars, feeling completely content. Suddenly, a blue light streams from the sky, jolting Mark into another dimension. Now, in a land filled with strange jungle animals and primitive tribes, Mark desperately battles hunger, armed enemies, and superhuman powers.

From professional athletes like Tiger Woods and Michael Jordan to philosophers like Confucius, inspirational business books love to suggest that readers can succeed in business and in life by adopting the traits of their famous subjects. In Z.E.O. by Scott Kenemore, frustrated employees will finally find inspiration in a source they can already relate to: zombies! A guide for any Joe-lunchbox or aspiring-C.E.O., Z.E.O. illustrates how the lessons learned from zombies and zombie films can be applied - from the typing-pool to the boardroom.

Resourceful Bingo Riggs and his partner, Handsome Kusak, are in the sucker-bait business, snapping candid pics of tourists off Central Park. Their fly-by-night enterprise can be irresistible to souvenir lovers, but with one camera in a pawnshop and their developing room in the bathtub of a two-room dump near Hell’s Kitchen, their venture is wretchedly underexposed - until they stumble upon an insurance fraud scheme between the allegedly dead eccentric Mr. S. S. Pigeon and his business partner and beneficiary.