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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

“Milk Bread Beer Ice” is a road trip shared by a husband and wife who no longer communicate through meaningful dialogue. Fifty-year-old “Hazel” is forced to enter an alien workplace after the sudden death of her husband. In “Today Is the Day,” the village women gather together for their annual ritual of planting blisterlilies. And “Family Secrets” travels to DeKalb, Illinois, and the First World War, as the narrator searches for a missing year in her mother’s life . . . and unearths a surprising connection to Ernest Hemingway.

John and Jenny were just beginning their life together. They were young and in love, with a perfect little house and not a care in the world. Then they brought home Marley, a wriggly yellow furball of a puppy. Life would never be the same. Marley quickly grew into a barreling, 97-pound streamroller of a Labrador retriever. He crashed through screen doors, gouged through drywall, and stole women's undergarments. Obedience school did no good - Marley was expelled.

In the mid-20th century, Michael S. Gazzaniga made one of the great discoveries in the history of neuroscience: split-brain theory, the notion that the right and left hemispheres of the brain can act independently from each other and have different strengths.

Clarence L. "Kelly" Johnson led the design of such crucial aircraft as the P-38 and Constellation, but he will be more remembered for the U-2 and SR-71 spy planes. His extraordinary leadership of the Lockheed "Skunk Works" cemented his reputation as a legendary figure in American aerospace management. 

Rarely does a week go by without a well-known executive being indicted for engaging in a white-collar crime. Perplexed as to what drives successful, wealthy people to risk it all, Harvard Business School professor Eugene Soltes spent seven years in the company of the men behind the largest corporate crimes in history - from the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemers Bernie Madoff and Allen Stanford.

In Roadside Americans, Jack Reid traces the rise and fall of hitchhiking, offering vivid accounts of life on the road and how the act of soliciting rides from strangers, and the attitude toward hitchhikers in American society, evolved over time in sync with broader economic, political, and cultural shifts. In doing so, Reid offers insight into significant changes in the United States amid the decline of liberalism and the rise of the Reagan Era. 

The Education of Little Tree tells of a boy orphaned very young, who is adopted by his Cherokee grandmother and half-Cherokee grandfather in the Appalachian mountains of Tennessee during the Great Depression. Little Tree" as his grandparents call him is shown how to hunt and survive in the mountains, to respect nature in the Cherokee Way, taking only what is needed, leaving the rest for nature to run its course.

Denise Hilton, a young single mother, is driving through Edenton, North Carolina, when her car skids off the road during a storm. With her is her four-year-old son, Kyle, a boy with severe learning disabilities for whom she has sacrificed everything. When volunteer fireman Taylor McAden finds her she is unconscious and bleeding, but when she wakes an even more chilling truth becomes clear: Kyle is gone.

Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions - until a team of downtrodden detectives triumphed over some of America's most expensive lawyers to bring this powerful quartet to justice.

Kazu is dead. Born in Fukushima in 1933, the same year as the Japanese emperor, his life is tied by a series of coincidences to the Imperial family and has been shaped at every turn by modern Japanese history. But his life story is also marked by bad luck, and now, in death, he is unable to rest, doomed to haunt the park near Ueno Station in Tokyo.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

When it was first published, The Conscience of a Conservative reignited the American conservative movement and made Barry Goldwater a political star. It influenced countless conservatives in the United States and helped to lay the foundation for the Reagan Revolution in 1980. Just as vital today as it was then, this book addresses many topics that could be torn from today's headlines.

'Hello there.' I looked at the pale, freckled hand on the back of the empty bar seat next to me in the business class lounge of Heathrow Airport, then up into the stranger's face. 'Do I know you?' Delayed in London, Ted Severson meets a woman at the airport bar. Over cocktails they tell each other rather more than they should, and a dark plan is hatched - but is either of them being serious? Could they actually go through with it? And if they did, what would be their chances of getting away with it?

Discover the bone-chilling adventures that made Goosebumps one of the best-selling children's book series of all time. Now with all-new bonus materials! Greg thinks there is something wrong with the old camera he found. The photos keep turning out...different. When Greg takes a picture of his father's brand-new car, it's wrecked in the photo. And then his dad crashes the car.

Insults are part of the fabric of daily life. But why do we insult each other? Why do insults cause us such pain? Can we do anything to prevent or lessen this pain? Most importantly, how can we overcome our inclination to insult others? In A Slap in the Face, William Irvine undertakes a wide-ranging investigation of insults, their history, the role they play in social relationships, and the science behind them. 

Beverly Cleary has been a part of America’s childhood for over 50 years. Now enjoy this rare collection of some of your favorite characters and their funny, heart-warming stories. Includes: Ellen Tebbits, Otis Spofford, Emily's Runaway Imagination, Mitch and Amy, Socks, and Muggie Maggie.

Born to a prominent Chicago judge and his stifled socialite wife, Mia Dennett moves against the grain as a young inner-city art teacher. One night, Mia enters a bar to meet her on-again, off-again boyfriend. But when he doesn't show, she unwisely leaves with an enigmatic stranger. With his smooth moves and modest wit, Colin Thatcher seems at first like a safe one-night stand. But following Colin home will turn out to be the worst mistake of Mia's life.

Few authors can claim to have marked a genre so thoroughly and personally that their words have leaked into every aspect of modern pop culture. Clive Barker is such an author, and the Books of Blood marked his debut - his coming out to the world - in brilliant, unforgettable fashion. Crossroad Press is proud to present Clive Barker's Books of Blood in digital for the first time.