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Upon getting her first tattoo at 40 years old, award-winning journalist Afua Hirsch embarked on a journey to reclaim her body from the colonial ideas of purity, adornment and ageing she - and many of us - absorbed while growing up. Informed by research from around the world, Afua will look at how individual and collective notions of what is beautiful are constructed or stripped away from us. Through personal anecdotes, interviews from beauty experts, practitioners and service users, she explores the global history of skin, hair and body modification rituals.

Afua Hirsch is British. Her parents are British. She was raised, educated and socialised in Britain. Her partner, her daughter, her sister and the vast majority of her friends are British. So why is her identity and sense of belonging a subject of debate? The reason is simply because of the colour of her skin. Blending history, memoir and individual experiences, Afua Hirsch reveals the identity crisis at the heart of Britain today. Far from affecting only minority people, Britain is a nation in denial about its past and its present.

Como determinar o que é bonito? De quem são os ideais que estamos tentando alcançar ao gastar nosso suado dinheiro em produtos para cuidados com o cabelo, com a pele ou com maquiagem? De onde eles vêm e como podemos repensá-los? Aos 40 anos, a premiada jornalista Afua Hirsch embarcou em uma jornada para reapropriar o próprio corpo das ideias coloniais de pureza, de adereços e de envelhecimento que ela e muitos de nós absorveram enquanto cresciam.