Résultats lu par "Barry Abrams" dans Toutes les catégories

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

In 30 years of working in corporations, Michael Beer has witnessed how organizational silence has derailed many a strategic objective. When lower-level employees in the organization can't speak truth to power, senior leaders don't hear what they need to hear about their firm's fitness to compete. Employees lose trust in higher-ups and become more resistant to change. In Fit to Compete, Beer presents an antidote to silence - an innovative and highly effective process for holding honest conversations with everyone in your organization.

A Word Is Not A Sparrow is a diverse anthology of stories set amid Russian repression through the centuries; personal narrator testimony about the impact in America of immigrant grandparents from Ukraine and elsewhere; powerful fables and allegories that deliver universal messages about displacement, migration, and human connection; and classic Cossack folk tales that are a touchstone of Ukrainian culture. Listen as we let these words fly out around the world.

A compelling account of the four-thousand-year history of a people that spans the globe and transcends the ages. From the ancient and simple faith of a small tribe to a global religion with adherents in every nation, the path of the Jews is traced through countless expulsions and migrations, the great tragedy of the Holocaust, and the joy of founding a homeland in Israel. Putting the struggle of a persecuted people into perspective, Max Dimont asks whether the tragic sufferings of the Jews have actually been the key to their survival, as other nations and races vanished into obscurity.

Zionism: An Emotional State expertly demonstrates how the energy propelling the Zionist project originates from bundles of feeling whose elements have varied in volume, intensity, and durability across space and time.

The United States is supposed to offer economic opportunity to everyone. So why are so many people left out in the cold? Globalization and technological change have ravaged the workforce. Hostile immigration policies actually keep Americans from getting jobs. Our education system is deeply unequal, denying opportunity to millions right from the start. Still, we can't seem to break from the status quo. In Common Sense, Joel Greenblatt offers an investor's perspective on building an economy that truly works for everyone. 

In Reading the Old Testament Through Jewish Eyes, Rabbi Moffic explores the Torah, the first five books of the Hebrew Bible, and highlights points of interest to Christians. He describes the role of the Torah in Jewish worship and practice and explores the key themes of each book guided by the wisdom of Jewish interpreters through the centuries. Join Rabbi Moffic in this study of the Torah and find rich new insights into the biblical story. Discover how the Torah can be a source of wisdom, truth, and transformation in your life.

Why do so many of us commit to the wrong person? Most believe that attraction and compatibility are the keys to relationship success when, in reality, these are red flags in 15-20% of the population. When it comes to love, the brain is irrational and shortsighted. We make decisions based on incomplete information, biased understanding, and strong emotion. Love truly is blind. That's why you need dating radar - it gives you a way to detect hazards you might otherwise miss by recognizing:

The Bogleheads' Guide to The Three-Fund Portfolio describes the most popular portfolio on the Bogleheads forum. This all-indexed portfolio contains over 15,000 worldwide securities, in just three easily-managed funds, that has outperformed the vast majority of both professional and amateur investors.

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success - they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is "common knowledge", and the development of the methodology required to be successful at it is the "uncommon application". By listening to this audiobook, you will experience the true essence and meaning of networking. 

Sought-after speaker and writer Rabbi Daniel Lapin delivers an inspiring and insightful discussion of how to bring joy and confidence to all of life's many challenges. Rabbi Lapin introduces you to his unique 5F system, weaving together family, faith, finance, friendship, and fitness. He demonstrates how to organize your life so that you're not neglecting one area to achieve success and connection in another.

Drawing on techniques and perspectives from two seemingly different traditions, this second edition of the self-help classic Calming Your Anxious Mind offers you a powerful and profound approach to overcoming anxiety, fear, and panic. From the evidence-based tradition of Western medicine, learn the role your thoughts and emotions play in anxiety. And from the tradition of meditation and the inquiry into meaning and purpose, discover your own potential for presence and stillness, kindness and compassion.

In the summer of 1932, at the beginning of the turbulent decade that would remake America, baseball fans were treated to one of the most thrilling seasons in the history of the sport. As the nation drifted deeper into the Great Depression and reeled from social unrest, baseball was a diversion for a troubled country - and yet the world of baseball was marked by the same edginess that pervaded the national scene.   

Revered as the most prestigious tournament in golf, the Masters commands international attention, even among nongolfers. David Sowell returns to Augusta now with the third edition of The Masters, adding more history and updating each hole with additional stories of greatness and tales of woe for a new generation of golfers led by Jordan Spieth, Rory McIlroy, and Patrick Reed, as well as from an older guard represented by Bubba Watson, Adam Scott, and Sergio Garcia. The legends of the Masters are in full force in this lively look at America's golf classic.

Whether you're starting a business from scratch or in an existing company facing new threats, this audiobook offers the direction you need. The HBR Guide to Setting Your Strategy provides practical tips and advice that break down the process of crafting strategy so you can identify the areas your company should build on and help it thrive long into the future.  

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

Leadership isn't something you're born with or gifted as a reward for an abundance of charisma; true leadership stems from core skills that can be learned. Get more of the leadership ideas you want, from the authors you trust, with HBR's 10 Must Reads on Leadership (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your own and your organization's performance.

Few businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while ensuring your company survives the unimaginable.   

Solar energy, once a niche application for a limited market, has become the cheapest and fastest-growing power source on earth. What's more, its potential is nearly limitless. But in Taming the Sun, energy expert Varun Sivaram warns that the world is not yet equipped to harness erratic sunshine to meet most of its energy needs. And if solar's current surge peters out, prospects for replacing fossil fuels and averting catastrophic climate change will dim.