Résultats lu par "Johnny Heller" dans Toutes les catégories

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Clarence L. "Kelly" Johnson led the design of such crucial aircraft as the P-38 and Constellation, but he will be more remembered for the U-2 and SR-71 spy planes. His extraordinary leadership of the Lockheed "Skunk Works" cemented his reputation as a legendary figure in American aerospace management.

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Beverly Cleary, beloved author of the Ramona series and Henry Huggins, has been a part of America’s childhood for over 50 years. Now enjoy this rare collection of some of your favorite characters and their funny, heart-warming stories. In this audio collection you’ll find: Ellen Tebbits Otis...

In one of the last cities standing after the world fell to monsters, best friends Zed Kagari and Brock Dunderfel have high hopes for the future. Zed desperately wishes to join the ranks of the Mages Guild, where his status as Freestone's only half-elf might finally be an asset. Brock, the roguishly handsome son of merchants, is confident he'll be welcomed into the ranks of the Merchants Guild. But just as it seems the boys' dreams have come true, their lives take a startling turn...and they find themselves members of the perilous Adventurers Guild.

A heartbreaking novel that offers no easy answers, Give a Boy a Gun addresses the growing problem of school violence. Although it is a work of fiction, it could tragically be the leading nightly news story in any community. After a high school shooting at her alma mater, a college journalism student returns home to interview students, teachers, parents, and friends of the suspects. Intermingled with her interviews are journal entries written by the two troubled boys responsible for the shooting.

From New York Times bestselling author John U. Bacon, a gripping narrative history of the largest manmade detonation prior to Hiroshima: in 1917 a ship laden with the most explosives ever packed on a vessel sailed out of Brooklyn’s harbor for the battlegrounds of World War I; when it stopped...

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

First published in 1961, this is the autobiography of Harpo Marx, the silent comedian of The Marx Brothers fame. Always silent on the stage and screen, Harpo speaks for the first time and shares the story of his remarkable life with humor, intelligence, and love. A truly gifted musician, brilliant comic, and wonderful person, Harpo comes alive in Harpo Speaks.

Michael Lewis’ Flash Boys revealed how high-frequency trading has created a ruthless breed of traders capable of winning whichever way the market turns. In Rogue Code, Mark Russinovich takes it one step further to show how their grip on high finance makes the stock market vulnerable to hackers who could bring about worldwide financial collapse.

For more than three decades, the Grumman F-14 Tomcat was the US Navy’s premier carrier-based, multirole fighter jet. From its harrowing combat missions over Libya to its appearance on the silver screen in movies like Top Gun and Executive Decision, the F-14 has become an icon of American air power. Now, for the first time in a single volume, Tomcat Fury explores the illustrious combat history of the F-14, from the Gulf of Sidra to the Iran-Iraq War to the skies over Afghanistan in the Global War on Terror.

A landmark short story collection that put the more character-based New Wave science fiction on the map, Dangerous Visions won several prestigious awards and was nominated for many others. This now-classic anthology includes thirty-three stories by thirty-two award-winning authors, over half of whom have won multiple Hugo and Nebula Awards.

Robert Jackall's Moral Mazes offers an eye-opening account of how corporate managers think the world works, and how big organizations shape moral consciousness. Based on extensive interviews with managers at every level of two industrial firms and of a large public relations agency, IMoral Mazes takes the reader inside the intricate world of the corporation.

Ezekiel died on Earth only to be resurrected in the body of a Lich. Well, now he’d done it. He was only playing the villain to blow off steam, now he was stuck in the body of one.

Past mysteries reappear in this terrifying tale in which forgotten Cold War secrets make a disturbing reappearance, from a writer Stephen King has called “a master.” On a clear October day, the American skies empty after hundreds of pilots refuse to fly, triggering a complete ground stop as...

Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions - until a team of downtrodden detectives triumphed over some of America's most expensive lawyers to bring this powerful quartet to justice.

A devious tale of psychological suspense so irresistible that it prompts Entertainment Weekly to ask, “Is The Kind Worth Killing the next Gone Girl?” From one of the hottest new thriller writers, Peter Swanson, a name you may not know yet (but soon will), this is his breakout novel in the...

Domesticated since the dawn of man, pigeons have been used as crucial communicators in war by every major historical superpower from ancient Egypt to the United States and are credited with saving thousands of lives. They have been worshipped as fertility goddesses and revered as symbols of peace. Charles Darwin relied heavily on pigeons to help formulate and support his theory of evolution. Yet today they are reviled as "rats with wings."

A teacher at a New England prep school ignites a gender war—with deadly consequences—in this dark and provocative novel by the bestselling author of The Passenger “Suspenseful and utterly riveting!”—Tess Gerritsen When Alexandra Witt joins the faculty at Stonebridge Academy, she’s...

As young boys, Orville and Wilbur Wright loved all things mechanical. As young men, they gained invaluable skills essential for their success by working with printing presses, bicycles, motors, and any sort of machinery they could get their hands on. As adults, the brothers worked together...