Résultats de "Nicola Yoon" dans Toutes les catégories

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

Trapped at a luxurious resort off the coast of Florida, a group of elite teens are about to have a spring break they will never forget . . . but not all of them are coming home. The star-studded team of authors behind New York Times bestsellers Blackout and Whiteout returns with a thriller full...

Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.

In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.

From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.

Ein neuer Liebesroman von Nr.-1-New-York-Times-Bestsellerautorin Nicola Yoon ("Du neben mir und zwischen uns die ganze Welt"). Evie glaubt nicht mehr an die Liebe. Erst recht nicht, als etwas Unfassbares geschieht - sie kann plötzlich die Zukunft von Liebespaaren voraussehen: Alle Liebesgeschichten enden mit einem gebrochenen Herzen. Evie versucht noch, mit ihrer seltsamen Gabe zurechtzukommen, als sie bei einem Tanzkurs auf Xavier, genannt X, trifft.

En hedebølger forårsager en strømafbrydelse, der efterlader New York City i mørke. Og imens byen bliver kastet ud i kaos, opstår en helt ny form for elektricitet. Et første møde. Langvarige venskaber. Bitre ekskærester. Og måske begyndelsen på noget nyt ... Når lyset går ud, afslører mennesker deres hemmeligheder. Kærligheden blomstrer, venskaber forandres, og nye muligheder opstår.

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.

Madelines liv ligner ikke nogen andens: "Min sygdom er lige så sjælden, som den er berømt. Jeg er dybest set allergisk over for verden. Jeg har ikke været uden for huset i 17 år. De eneste mennesker, jeg nogensinde ser, er min mor og min sygeplejerske." Alt det ændrer sig, da Olly flytter ind ved siden af. De mailer til hinanden, og da det ikke længere er nok, får han lov at besøge hende. På kort tid forelsker de sig hovedkulds i hinanden. Pludselig er verden inde i boblen ikke længere nok for Madeline - men at bevæge sig uden for den er livsfarligt ...