Titres dans Écriture et publication

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

Your Story Matters is an indispensable and inclusive guide not only to the how of writing, but also the why. Nikesh Shukla, author, writing mentor and best-selling editor of The Good Immigrant, knows better than most the power that every unique voice has to effect change. Everyone has a story inside that only they can tell; all you need is the friendly, informal and practical advice in this audiobook to help draw it out and let you know that your story is worthy of being told.

Voudriez-vous gagner votre vie en écrivant ? Cet ouvrage vous expliquera comment le faire. J'ai passé 13 ans dans un open space dans le monde de l'entreprise. J'étais malheureuse dans mon boulot et ma créativité était écrasée par les tâches quotidiennes. Puis j'ai commencé à écrire des livres et à publier des blogs, en utilisant mes mots pour créer des produits et attirer des lecteurs. En septembre 2011, j'ai quitté mon activité salariée pour devenir auteur à plein temps et depuis j'ai fait grandir mon activité année après année.

Est-ce que le fait de préparer intensivement votre roman peut vous aider à écrire une meilleure histoire ? Les auteurs considèrent souvent les ébauches et la préparation avec peur et tremblements. Mais quand cette phase est bien comprise et correctement exécutée, elle devient une flèche redoutable dans votre carquois d'auteur.

There are few creative acts more mysterious and magical than writing a song. But what if the goal wasn't so mysterious and was actually achievable for anyone who wants to experience more magic and creativity in their life? That's something that anyone will be inspired to do after listening to Jeff Tweedy's How to Write One Song. Why one song? The idea of becoming a capital-S songwriter can seem daunting, but approached as a focused, self-contained event, the mystery and fear subsides, and songwriting becomes an exciting pursuit.

Why do some stories work and others don't? The answer is structure. In this IPPY and NIEA Award-winning guide from the author of the bestselling Outlining Your Novel, you will discover the universal underpinnings that guarantee powerful plot and character arcs. An understanding of proper story and scene structure will help you to not only perfectly time your story's major events, but will also provide you with an unerring standard to use in evaluating your novel's pacing and progression.

No one knows more about how to be creative than former Python and Fawlty Towers creator John Cleese. In this handy and often amusing guide he offers insights into his creative process and how you can come up with ideas, refine them and finally put them into action. Throughout, not only does he give immensely helpful practical advice, but he explains what is going on in our minds as look for inspiration or grapple to improve an idea. Learn at the feet of the master.

Prolific author and story coach Jessica Brody presents a comprehensive story structure guide for anyone who wants to write a young adult novel by applying the famed Save the Cat! screenwriting methodology to the world of YA fiction. Filled with practical advice, easy-to-follow templates, and "beat sheets" analyzing the structure of popular young adult novels such as Leigh Bardugo's Six of Crows, John Green's The Fault in Our Stars, and Lois Lowry's The Giver, this book is the ultimate reference for anyone who's ever dreamed of writing their own young adult bestseller.

Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.

Comment raconter une histoire pour que le lecteur soit accroché du début à la fin ? Comment structurer son roman pour qu'il ou elle le lise sans s'arrêter et dise à la fin : "c'est un bon roman" ? Que vous écriviez un policier, de la fantasy ou du fantastique, de la romance même, il existe des structures narratives qui font partie de l'inconscient collectif et que les auteurs à succès utilisent avec succès pour écrire des best-sellers.

The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way.

Theme—the mysterious cousin of plot and character. Too often viewed as abstract rather than actionable, theme is frequently misunderstood and left to chance. Some writers even insist theme should not be purposefully implemented. This is unfortunate, because in many ways theme is story. Theme is the heart, the meaning, the point. Nothing that important should be overlooked. Powerful themes are never incidental. They emerge from the conjunction of strong plots and resonant character arcs.

No one comes out of a movie talking about structure. What audiences love and remember about a movie are great scenes. Marlon Brando in the back seat in On the Waterfront giving his "I could'a been a contender" speech. Meg Ryan's fake orgasm in Katz's Deli in When Harry Met Sally with the climactic punch line: "I'll have what she's having." In Superbad, Jonah Hill professing "I love you" to his friend Michael Cera by touching his nose with a "boop".

While writers might disagree over showing versus telling or plotting versus pantsing, none would argue this: If you want to write strong fiction, you must make your readers feel. The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you. That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers.

William Zinsser’s Writing to Learn shows students how to write clearly about any subject—from mathematics, physics and chemistry to art and music—and how to use writing as a means of learning. In his warm and engaging style, Zinsser dispels students’ fear of writing, and he shows them that the process of writing can help them understand a subject that they always thought they had no aptitude for. Taking students into many surprising corners of knowledge, Zinsser provides proof that every field has an accessible literature.

The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult).

Un auteur de romans doit être une machine à produire des idées. Pas le choix ! Mais d'où viennent les bonnes idées et comment les rendre meilleures pour écrire un roman à succès ? Vous avez une idée de roman ? OK, mais est-ce qu'une idée ça suffit pour écrire un roman de 25 000, 50 000 ou 120 000 mots ? Non ! Il en faut des dizaines et des dizaines. Et même si vous avez une bonne idée pour tout votre roman, vous pouvez encore l'améliorer pour en faire une grande idée, qui portera toute votre écriture.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

For anyone who's trying to make sense of their life, who wants to get unstuck from the patterns that hold them back, hear this incredible news: everything you need for the freedom you want is entirely within reach. This practice and pathway is free, it's readily available every day of your life, it takes just minutes of your time, and anyone can do it.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.