Titres dans Marketing et ventes

How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? The authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell.  

Listening and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.  

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

How to gain the attention you need to succeed in any economy.

Vous n'aurez jamais une seconde chance de faire une bonne première impression. Voilà pourquoi dans la vente, le premier entretien est crucial. Crucial parce qu'il est aussi le dernier. Le vendeur joue sa mise sur l'entretien de vente. Voilà trente ans que François Aélion analyse les tours de mains qui signalent les meilleurs vendeurs, en particulier dans leurs entretiens de face à face où la qualité tactique du commercial doit s'allier à sa séduction personnelle verbale et non verbale pour conjuguer pertinence de ses arguments.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.

Le podcast qui vous livre les secrets pour mieux vendre, en moins de 5 minutes. La vente c'est la vie ! C'est une activité que tout le monde pratique, tout le temps. L'objectif de la Voix de la Vente est que chacun s'approprie ses histoires pour en tirer son propre enseignement. Retrouvez une nouvelle histoire chaque semaine , racontée de façon décalée ! Podcast créé par François Rolin. Linkedin : https://www.linkedin.com/in/francois-rolin/ Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!

In Talking Digital Industries, we explore the technologies and trends that drive sustainable digital enterprises. Do you want to make your operations more sustainable? Or learn how you can master IT OT convergence? Perhaps you’re interested in how you can make the most out of industrial ecosystems? If so, you have certainly come to the right place! Tune in and listen as experts from a range of sectors talk about these topics and more. Subscribe to get all episodes from the Talking Digital Industries podcast series.

Orison Swett Marden est connu pour avoir créé le magazine Success qui se concentre sur les personnes qui assument l'entière responsabilité de leur propre développement et de leurs revenus. À travers ces classiques de la vente et du développement personnel, Orison Swett Marden présente les principes indémodables sur la façon de réussir à vendre ce qu’on est et ce qu’on possède quel que soit le moyen ou l’époque ! Plus qu’un livre de vente, c’est un livre qui vous montre comment réussir tout ce que vous entreprenez, et les pas vers la gloire et la fortune.

Ultimate Course Formula is for coaches, authors, speakers, and consultants (often referred to as “experts”) who want to make a difference in the world. This book is for people who are sharing their knowledge and expertise and want to make money by selling their content. As Iman Aghay expertly teaches audiences around the world how to create a vital impact on our world, expand their reach and touch the lives of those who want and need to hear the message only they are meant to share, he provides a system that has led to many of his students to incredible success.

If you're an entrepreneur with a message and you want to reach your best clients, raise your credibility as an expert and become an authority in your industry, then writing your book and getting it published is vital. Now it's easier than ever to get published, it's even more important that the book you write is not just good, but exceptional. "How To Write Your Book Without The Fuss" will show you exactly how to write for maximum impact, influence and income, so that you will have a book that brings business.

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. 

The traditional methods of acquiring customers and generating sales are being replaced. Google’s endless algorithm updates, zero-click results, and AI-generated answers are choking off website traffic like never before. If your business relies even slightly on search engines—or if sudden drops in traffic have blindsided you—Goodbye Google, Hello Marketing is your wake-up call.

Building Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change. Listeners will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics, and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation, and ongoing management.

Bienvenue dans le podcast “Démesurée”, votre dose de boost entrepreneurial pour bien vivre l’entrepreneuriat au quotidien. 😍 Je m’appelle Marjorie ESTEVENET et je suis ancienne gestionnaire de clientèle en banque. Il y a quelques années je me suis échappée des agences bancaires pour vivre librement, me réaliser à travers ma créativité, et devenir ce dont j’avais toujours rêvée : cheffe d’entreprise sur le web ! Ca été un grand saut dans le vide, mais aujourd’hui je ne le regrette pas du tout tellement je me sens épanouie et accomplie. Aujourd’hui, j’...

'Entrepreneure du Web' est le podcast à la fois informatif et anecdotique qui démystifie le business en ligne pour les professionnels de l'accompagnement : coachs, expertes, consultantes, formatrices. Ici on parle de lancements, de parcours clients, de tunnels de vente evergreen, de résilience et bien plus. Je suis Isis, votre hôte, consultante en business et fondatrice de Femmentrepreneur.com. Seule ou accompagnée d'invités, je vous offre des perspectives différentes pour accélérer votre développement marketing, commercial, et parfois même personnel. Hébergé par Ausha. Visitez ...

A small business marketing podcast for introverted entrepreneurs, female founders and service-based experts who want to grow without being loud, pushy or inauthentic. If you've been quietly hoping there was a more natural, relationship-driven way to market your business, this is the show for you. Hosted by business coach and author Melitta Campbell, 'The Art of Value Whispering' shares practical marketing strategy, messaging guidance and sales confidence insights designed specifically for thoughtful, capable business owners who are brilliant at what they do but struggle to communicate their ...