Titres dans Marketing et ventes

Maîtriser le non-dit : Transformez votre vie grâce au pouvoir du langage corporel. Dans un monde rapide, le succès ne repose pas seulement sur les mots, mais aussi sur la façon dont on les exprime. Le langage corporel est un atout puissant, tant dans la vie personnelle que professionnelle.

LE PODCAST EST EN PAUSE ⏸️ Il revient dès novembre avec de nouveaux épisodes dans lesquels je te partagerai les coulisses (en mode build-in-public) de la création de mon nouveau podcast. Pour que tu puisses à ton tour, créer et lancer ton podcast, étape par étape 😉 En attendant, tu peux découvrir les 16 premiers épisodes du podcast et me retrouver sur Instagram à @laeti_podcastmanager (https://www.instagram.com/laeti_podcastmanager/) pour ne pas manquer la reprise. Tu rêves de lancer un podcast, mais tu ne sais pas par où commencer ? Tu te sens tétanisée à l’idée de ...

Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation—the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. Think a win-win solution is the best way to make the deal? Think again...

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths...

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...

In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what...

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.

The Qualified Sales Leader by John McMahon uses an easy to listen conversational narrative. providing a comprehensive guide for sales leaders aiming to build high-performing sales teams in complex B2B sales environments and for sales reps seeking to become successful enterprise account executives. With McMahon’s extensive experience in sale and sales leadership, the book provides practical strategies, insights, and frameworks that emphasize the importance of the right people, processes, and metrics for sales success.

𝗧𝗢𝗨𝗧 𝗘𝗦𝗧 𝗠𝗔𝗥𝗤𝗨𝗘 𝗰’𝗲𝘀𝘁 𝗹𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗾𝘂𝗶 𝘃𝗼𝘂𝘀 𝗽𝗿𝗼𝗽𝗼𝘀𝗲 𝘂𝗻𝗲 𝗶𝗺𝗺𝗲𝗿𝘀𝗶𝗼𝗻 𝗱𝗮𝗻𝘀 𝗹'𝘂𝗻𝗶𝘃𝗲𝗿𝘀 𝗱𝗲𝘀 𝗺𝗮𝗿𝗾𝘂𝗲𝘀. Le podcast TOUT EST MARQUE est dédié à la stratégie marketing et communication, à l'histoire des marques, leur business, leur croissance. Le podcast explique les bonnes pratiques du branding et apporte des réponses avec le retour d'expérience des stratégies de marque. Il ...

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.